Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.

The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.

If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.

 

If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.

And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.

Join the Fight Against Breast Cancer!

Join the Fight Against Breast Cancer!

Tough Enough to Wear Pink

October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our promise to support breast cancer awareness and research. It also serves as a reminder to ourselves and loved ones to schedule a breast health check-up or mammogram.

After you have that covered, join us in celebrating Tough Enough to Wear Pink Day on October 19. We’re asking our fans to show your support for breast cancer awareness by wearing pink and encouraging your household, coworkers and friends to do the same on October 18.

Paso Pardners in Pink - Purple Cowboy

We’ve also saddled up with our friends at Clayhouse wines through Paso Pardners in Pink.  Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

2017 marks the 13th Anniversary of the founding of Wrangler Tough Enough to Wear Pink. To date, more than $25 million dollars have been raised through Tough Enough to Wear Pink, the campaign encourages competitors and fans at rodeos and western events around the country to wear pink to raise awareness and funds. It’s all made possible with the help of sponsors like Wrangler, Montana Silversmiths, Pro Rodeo Cowboys Association, Clayhouse and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough to Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the Tough Enough to Wear Pink Facebook Page so you don’t miss an update.

And don’t forget to wear your PINK on October 19!

Support Paso Pardners in Pink!

Paso Pardners in Pink - Purple Cowboy

This year, we’re recognizing Breast Cancer Awareness Month early with the start of Paso Pardners in Pink. We’ve  joined forces with friends from Paso Robles in the fight against breast cancer through Paso Pardners in Pink.

Paso Robles, California

Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer.

Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 13th anniversary in 2017. To date, $27 million has been raised at rodeos and western events to support families facing breast cancer, early detection and research. The goal is $50 million by the 20th anniversary.

Purple Cowboy Tenacious Red

Find Purple Cowboy Tenacious Red Near You | Shop for Purple Cowboy Tenacious Red Online

A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

Don’t forget to also mark your calendars for Tough Enough to Wear Pink Day, October 18! Wear pink to show your support!

Celebrate Breast Cancer Survivors!

Celebrate Breast Cancer Survivors!

The fight against breast cancer hits close to home here at Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.

Terry created Tough Enough to Wear Pink, a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.

Once again, we’re asking you to share your personal breast cancer “Survivor Story” in the “Celebrate Survivors” campaign.

By submitting your story, you’ll be entered for a chance to win two tickets to the Wrangler National Finals Rodeo in Las Vegas this December!

Your story may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)

Thank you in advance for helping in the fight against breast cancer and supporting Tough Enough to Wear Pink! Learn more about Tough Enough to Wear Pink at: http://www.toughenoughtowearpink.com/.

Don’t forget! Our Purple Cowboy Wines are proud to support Tough Enough to Wear Pink! Learn where to find them near you.

Cheers to Western Tough Month!

Cheers to Western Tough Month!

April is Tough Enough to Wear Pink month!

Each April, the Western community turns pink to support breast cancer awareness and research, designating it Tough Enough to Wear Pink month.

The cause hits close to home for our team at Purple Cowboy and many of you in our community. Terry Wheatley, Purple Cowboy creator and founder of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

Throughout April, we’ll be sharing stories across our social channels to support our friends and family who are “Western Tough.” One of those “Western Tough” teams, Twisted X, will again be sharing breast cancer survivor stories on their Facebook page every day in April.

Follow Twisted X and Tough Enough to Wear Pink on Facebook so you don’t miss an update.

As a reminder, here are some other ways you can support breast cancer awareness and research through Tough Enough to Wear Pink:

Cheers to a beautiful Tough Enough to Wear Pink Month!

Support “Tough Enough” at a Rodeo Near You

Support “Tough Enough” at a Rodeo Near You

Purple Cowboy is a proud supporter of Tough Enough to Wear Pink in the fight against breast cancer. Tough Enough to Wear Pink nights at rodeos and Western events raise funds for breast cancer research and awareness to benefit their local communities.

In honor of Tough Enough to Wear Pink Month this April, we encourage you to head out and attend a Tough Enough Night at a rodeo near you.

Here are a few across the U.S. to get  you started:

  • RAM National Circuit Finals – Kissimmee, FL – Tough Enough to Wear Pink Night, April 8
  • Red Bluff Roundup – Red Bluff, CA – Tough Enough to Wear Pink Night, April 23
  • Clovis Rodeo – Clovis, CA – Tough Enough to Wear Pink Night, April 30

Visit the events section of the Tough Enough website and the Events section of the Tough Enough Facebook Page for a long list of events. We hope to see you at a show soon!

Find Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Find Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

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The Wrangler National Finals Rodeo is just under two weeks away! Remember to stop by and say hello to the Tough Enough to Wear Pink team if you’re headed to Las Vegas for the big event.

Don’t forget to pack your pink! The Thomas Mack Arena will be awash in pink on Monday, December 5, for Tough Enough to Wear Pink Night.

Wrangler NFR 2015

Join Tough Enough to Wear Pink in Las Vegas during the WNFR at the following locations:

  • Visit the PRCA Committee Convention booth #SP 10 (November 29-December 1) at South Point
  • Shop the Tough Enough to Wear Pink booth #6167 at the Country Christmas downtown
  • Stop by the Tough Enough to Wear Pink trailer at the WNFR Fan Zone

Can’t make it to Las Vegas for the WNFR? Follow along online and watch daily at home! Visit the Pro Rodeo site for the official schedule and check your local listings.

Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats at the Wrangler National Finals Rodeo coming up in December.

And the winner is… Karen from El Paso, Texas!

Here’s her story in her own words:

Thank you to everyone who submitted a story in our “Survivor Stories” campaign. Remember to watch the Tough Enough To Wear Pink Facebook Page to read many of the stories submitted.

And thank you for being Tough Enough To Wear Pink!

Tough Enough To Wear Pink Day is October 19!

Tough Enough To Wear Pink Day is October 19!

October is Breast Cancer Awareness Month

Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal.

We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research all year round. It’s through your efforts that Tough Enough To Wear Pink has raised $24 million to date.

But we have more work to do.

Celebrate Breast Cancer Survivors

Through our continued outreach and your support, we’re determined to hit the goal of $50 million by the Tough Enough To Wear Pink 20th anniversary in 2024.

This month, Tough Enough To Wear Pink will be sharing the breast cancer “Survivor Stories” collected over the past few months. They’ll also announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October.

And don’t forget to mark your calendars — Tough Enough to Wear Pink Day is October 19. Make sure you’re following the TETWP Facebook Page and RSVP to the Tough Enough To Wear Pink Day event so you don’t miss an update!

We’re challenging you to paint the world pink on October 19. Rally your families, friends and coworkers to do the same and show support for all of the breast cancer survivors in our lives.

Feel free to come up with your own special ways for raising awareness, but here are a few ideas for how to get you started:

  • Encourage family members to wear pink.
  • Spread the word around your office or workplace that October 19 is Tough Enough to Wear Pink Day. Encourage your coworkers to wear pink.
  • Send a card or small gift to a special person in your life who is a breast cancer survivor.
  • Follow the breast cancer survivor stories that are being shared all month long on the Tough Enough To Wear Pink Facebook page.

Remember to follow the Tough Enough to Wear Pink blog and Facebook page for all the latest updates.

October is Breast Cancer Awareness Month

October is Breast Cancer Awareness Month

Gear Up to Support Tough Enough To Wear Pink!

09072016 TETWP Blog

 

October is Breast Cancer Awareness Month—time to remember those we have lost, celebrate survivors and vow to carry on the fight. If you or someone you love hasn’t had a breast health check-up or mammogram, this is a great time to take that important step for prevention and early detection.

This year, we’ll be celebrating Tough Enough To Wear Pink Day on October 19. On October 19, we’re challenging all of our fans to show their support for the fight against cancer by painting the world pink. We encourage you, your friends and co-workers to wear pink. Tell us you’re participating in this worldwide event on the Tough Enough To Wear Pink Facebook page, and we’ll send you a reminder.

We’re also celebrating a big milestone. To date, more than $24 million dollars have been raised through Tough Enough To Wear Pink, through rodeos and western events across the country and the generous support of sponsors like Wrangler, Montana Silversmiths, PRCA and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough To Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce our “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the TETWP Facebook Page so you don’t miss an update.

And if you’re feeling like your pink gear needs a little freshening up, we encourage you to visit the Tough Enough Store and stock up on all your favorites in preparation for October.

Or, shop special Tough Enough to Wear Pink items offered by some of the cause’s sponsors:

Wrangler Tough Enough to Wear Pink Shirt 2016

 

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Don a shirt that shows your support for Tough Enough To Wear Pink with a purchase from Wrangler, TETWP’s presenting sponsor.

Montana Silversmiths Pink Ribbon Necklace 2016

 

MontanaSilversmiths

Find a new belt buckle, watch or necklace in the Tough Enough To Wear Pink section of Montana Silversmiths.

Twisted X Boot 2016

twistedx
Give breast cancer “the boot” when you purchase pink footwear from Twisted X Boots. Contact Twisted X here to find their boots and shoes in stores near you.

Purple Cowboy Rancher's Rose
Relax with a bottle of Purple Cowboy wines! A portion of the proceeds from the sale of each bottle of Purple Cowboy wines—Tenacious Red Blend, Trail Boss Cabernet Sauvignon and Rancher’s Reserve Rosé, go back to Tough Enough To Wear Pink.

Follow the Tough Enough to Wear Pink blog and Facebook page for all the latest updates.