Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats at the Wrangler National Finals Rodeo coming up in December.

And the winner is… Karen from El Paso, Texas!

Here’s her story in her own words:

Thank you to everyone who submitted a story in our “Survivor Stories” campaign. Remember to watch the Tough Enough To Wear Pink Facebook Page to read many of the stories submitted.

And thank you for being Tough Enough To Wear Pink!

Tough Enough To Wear Pink Day is October 19!

Tough Enough To Wear Pink Day is October 19!

October is Breast Cancer Awareness Month

Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal.

We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research all year round. It’s through your efforts that Tough Enough To Wear Pink has raised $24 million to date.

But we have more work to do.

Celebrate Breast Cancer Survivors

Through our continued outreach and your support, we’re determined to hit the goal of $50 million by the Tough Enough To Wear Pink 20th anniversary in 2024.

This month, Tough Enough To Wear Pink will be sharing the breast cancer “Survivor Stories” collected over the past few months. They’ll also announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October.

And don’t forget to mark your calendars — Tough Enough to Wear Pink Day is October 19. Make sure you’re following the TETWP Facebook Page and RSVP to the Tough Enough To Wear Pink Day event so you don’t miss an update!

We’re challenging you to paint the world pink on October 19. Rally your families, friends and coworkers to do the same and show support for all of the breast cancer survivors in our lives.

Feel free to come up with your own special ways for raising awareness, but here are a few ideas for how to get you started:

  • Encourage family members to wear pink.
  • Spread the word around your office or workplace that October 19 is Tough Enough to Wear Pink Day. Encourage your coworkers to wear pink.
  • Send a card or small gift to a special person in your life who is a breast cancer survivor.
  • Follow the breast cancer survivor stories that are being shared all month long on the Tough Enough To Wear Pink Facebook page.

Remember to follow the Tough Enough to Wear Pink blog and Facebook page for all the latest updates.

October is Breast Cancer Awareness Month

October is Breast Cancer Awareness Month

Gear Up to Support Tough Enough To Wear Pink!

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October is Breast Cancer Awareness Month—time to remember those we have lost, celebrate survivors and vow to carry on the fight. If you or someone you love hasn’t had a breast health check-up or mammogram, this is a great time to take that important step for prevention and early detection.

This year, we’ll be celebrating Tough Enough To Wear Pink Day on October 19. On October 19, we’re challenging all of our fans to show their support for the fight against cancer by painting the world pink. We encourage you, your friends and co-workers to wear pink. Tell us you’re participating in this worldwide event on the Tough Enough To Wear Pink Facebook page, and we’ll send you a reminder.

We’re also celebrating a big milestone. To date, more than $24 million dollars have been raised through Tough Enough To Wear Pink, through rodeos and western events across the country and the generous support of sponsors like Wrangler, Montana Silversmiths, PRCA and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough To Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce our “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the TETWP Facebook Page so you don’t miss an update.

And if you’re feeling like your pink gear needs a little freshening up, we encourage you to visit the Tough Enough Store and stock up on all your favorites in preparation for October.

Or, shop special Tough Enough to Wear Pink items offered by some of the cause’s sponsors:

Wrangler Tough Enough to Wear Pink Shirt 2016

 

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Don a shirt that shows your support for Tough Enough To Wear Pink with a purchase from Wrangler, TETWP’s presenting sponsor.

Montana Silversmiths Pink Ribbon Necklace 2016

 

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Find a new belt buckle, watch or necklace in the Tough Enough To Wear Pink section of Montana Silversmiths.

Twisted X Boot 2016

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Give breast cancer “the boot” when you purchase pink footwear from Twisted X Boots. Contact Twisted X here to find their boots and shoes in stores near you.

Purple Cowboy Rancher's Rose
Relax with a bottle of Purple Cowboy wines! A portion of the proceeds from the sale of each bottle of Purple Cowboy wines—Tenacious Red Blend, Trail Boss Cabernet Sauvignon and Rancher’s Reserve Rosé, go back to Tough Enough To Wear Pink.

Follow the Tough Enough to Wear Pink blog and Facebook page for all the latest updates.

 

Ready for Fall Rodeos!

Ready for Fall Rodeos!

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Summer may be winding down, but things are getting down right HOT on the rodeo scene. Below is a list of can’t-miss rodeos across the country from our friends at Tough Enough to Wear Pink. Don’t forget to don your pink at each of these events and, most importantly, on Tough Enough to Wear Pink Day, October 19!

See you at the rodeo!

Tough Enough To Wear Pink NFR

 

September 2 – Walla Walla, WA – Walla Walla Fair and Frontier Days

September 4 – Ellensburg, WA – Ellensburg Rodeo

September 15 – Pendleton, OR – Pendelton Roundup

September 16-18 – Filer, ID – Magic Valley Stampede

September 16-18 – Wilmington, OH – TETWP Horse Show

 

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October 7 – Minot, ND – Minot Y’s Men’s Rodeo/BLCF

October 19 – Nationwide – Tough Enough to Wear Pink Day

October 21 – Daly City, CA – Grand National Rodeo

October 22 – Logandale, NV – Moapa Valley Riders – TETWP

 

Celebrate Survivors – Share YOUR Story!

Celebrate Survivors – Share YOUR Story!

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The fight against breast cancer is a cause we hold close to our hearts here at the Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.

It’s a story that many in our online Purple Cowboy community share. Let’s stand together, support each other and help fight this devastating disease by sharing our strength and sharing our stories.

This year, we’re asking you to share your personal story, or the story of someone you care about who has been affected by breast cancer in our “Celebrate Survivors” campaign.

By submitting your story, you’ll be entered for a chance to win two tickets to the Wrangler National Finals Rodeo in Las Vegas this December!

SHARE YOUR STORY NOW

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Your story may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)

Thank you in advance for helping in the fight against breast cancer and supporting Tough Enough to Wear Pink! Learn more about Tough Enough to Wear Pink, also founded by Terry Wheatley, at: http://www.toughenoughtowearpink.com/ .

Our Purple Cowboy Wines are proud to support Tough Enough to Wear Pink and we created the Purple Cowboy Rancher’s Rosé in its honor. Learn more about Purple Cowboy Rancher’s Rosé here on our blog.

Read the full rules here.

April is Western Tough Month!

April is Western Tough Month!

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Tough Enough to Wear Pink is on a mission to turn the Western community PINK this month! They’re claiming April for their own! The goal is to get the word out about breast cancer awareness and research this April, designating it Tough Enough to Wear Pink month.

Like many in our community, our team has been affected by breast cancer. Terry Wheatley, creator of Purple Cowboy wines and founder of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

For the next 30 days, we’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.

 Tough Enough to Wear Pink is on a mission to turn the Western community PINK this month! They’re claiming April for their own! The goal is to get the word out about breast cancer awareness and research this April, designating it Tough Enough to Wear Pink month. Like many in our community, our team has been affected by breast cancer. Terry Wheatley, creator of Purple Cowboy wines and founder of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease. For the next 30 days, we’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.  Tough Enough to Wear Pink will be posting those stories to their Facebook page. Please make sure you’re a fan, so you can follow along with us.   A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP  collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some! TETWP will also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.  And we can’t forget to mention that Purple Cowboy Wines, a part of the Wine Sisterhood family of  wines is a proud supporter of Tough Enough to Wear Pink. Follow us on Facebook for even more Western Tough updates.  Let’s take this offline! Support for Tough Enough to Wear Pink can come in many forms. Here are just a few ideas:  Browse the Tough Enough to Wear Pink Store and pick up some new Pink gear.  Like Tough Enough to Wear Pink on Facebook Follow the Tough Enough to Wear Pink blog Sip on Purple Cowboy Wines, a proud TETWP supporter  Attend an upcoming Tough Enough to Wear Pink Day at a rodeo near you! Wear pink gear regularly and proudly share the Tough Enough cause. Pink does look wonderful on you this time of year!    Happy Tough Enough to Wear Pink Month!

Tough Enough to Wear Pink will be posting those stories to their Facebook page. Please make sure you’re a fan, so you can follow along with us.

A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP  collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some!

TETWP will also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.

And we can’t forget to mention that Purple Cowboy Wines, a part of the Wine Sisterhood family of
wines is a proud supporter of Tough Enough to Wear Pink. Follow us on Facebook for even more Western Tough updates.

Let’s take this offline! Support for Tough Enough to Wear Pink can come in many forms. Here are just a few ideas:

Happy Tough Enough to Wear Pink Month!

“Power in Pink” Photo Sweepstakes

“Power in Pink” Photo Sweepstakes

Power in Pink Photo Sweepstakes from Tough Enough to Wear Pink

Are you Tough Enough to Wear Pink? Share photos of yourself sporting pink gear and you’re entered to win! Capture moments that show Tough Enough to Wear Pink that there is “Power in Pink” and support for breast cancer all over the world.

Upload your photo to the Tough Enough to Wear Pink Facebook app here and you’ll be entered for a chance to win one of four Tough Enough goodie bags. Tough Enough will randomly choose one winner each week through the end of October.

Four winners, will be pulled one a week over the next four weeks, to win awesome TETWP goodie bags. All you have to do is upload a photo of you wearing pink!

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You must be at least 18 years old and live in the US to enter.

Wrangler NFR 2015: Where to Watch and Tune In

Wrangler NFR 2015: Where to Watch and Tune In

Wrangler NFR 2015

Purple Cowboy is the official wine of the Pro Rodeo Cowboy’s Association and proud supporter of Tough Enough to Wear Pink, sponsored by Wrangler.  We’re pleased to announce that the Wrangler National Finals Rodeo takes place December 3 – 12, 2015 in Las Vegas, Nevada!

Can’t make it to Vegas? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.

OR catch up on each day’s action online at 6 p.m. Pacific nightly on ProRodeoLive.com and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.

Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Join Tough Enough in Las Vegas at the Wrangler National Finals Rodeo, starting this Thursday, December 3 through December 12! And don’t forget to wear your pink for Tough Enough to Wear Pink Night on December 7 at the Thomas & Mack Arena.

While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo Country Christmas and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.

October is Breast Cancer Awareness Month and a Month to Remember

October is Breast Cancer Awareness Month and a Month to Remember

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October is Breast Cancer Awareness Month.  It is the month we all take time to remember those who have been lost to breast cancer and those who have struggled through treatment to beat the disease.  A sea of pink on television, in magazines, in sporting events is a reminder to all of us to schedule our mammograms.  Early detection saves lives.  October is the month to salute the doctors and researchers who continue to diligently work to find a cure for breast cancer.

Big Sky Pro Rodeo 2012

Tough Enough to Wear Pink launched in 2004 at the Wrangler National Finals Rodeo. Tough Enough to Wear Pink was co-founded by Terry Wheatley, the creator of Purple Cowboy Wines and the Wine Sisterhood.  Tough Enough to Wear Pink struck a cord within the western community.  Why?  Because cowboys, cowgirls and rodeo fans all had a friend, neighbor or family member who had been affected by the disease.  They wanted to show their support.

The sponsors of rodeo also wanted to show their support.

 

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Wrangler was the first to answer the call.  For the first “pink performance” at the 2004 WNFR, Wrangler had pink shirts air shipped to the rodeo just in time for the Tough Enough to Wear Pink night – pink was not a “standard” color in a cowboy’s closet at the time.  Now it is because of Wrangler.

Wrangler has continued their support by becoming the Title Sponsor of Tough Enough to Wear Pink and has contributed hundreds of thousands of dollars through their sale of pink merchandise to multiple breast cancer charities.

MontanaSilversmiths

Montana Silversmiths was also one of the original sponsors and they continue to support the campaign today.  The artists of Montana Silversmiths created a line of Tough Enough to Wear Pink jewelry that is sold in western stores throughout the country.  A percentage of the sale supports TETWP.

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And now Twisted X has joined the sponsor family.  Twisted X developed a licensed collection of TETWP boots and footware.  Twisted X supports the campaign throughout the year by donating a portion of the sale of every pair sold in the TETWP Collection.

Everyone can show their support of Tough Enough to Wear Pink by purchasing the products from Wrangler, Montana Silversmiths and Twisted X.

October is the Breast Cancer AWARENESS month.  Raising awareness reminds us to get a mammogram, it reminds us to be thankful to the doctors and researchers searching for a cure, it reminds us to thank everyone involved in supporting their communities through their Tough Enough to Wear Pink events and it reminds us to the many sponsors that support the campaign.

– Terry Wheatley, Tough Enough to Wear Pink Co-Founder and Purple Cowboy “Boss Lady”

Support Tough Enough Breast Cancer Awareness

Support Tough Enough Breast Cancer Awareness

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Twisted X Boots, Wrangler®, Montana Silversmiths, American Hat Company, Hooey Brands and others have joined together to designate April as the Western Industry’s month for breast cancer awareness.  In time for Mother’s Day gift-giving, each company has created lines of pink merchandise, and a portion of the proceeds of the sales will go to the Tough Enough To Wear Pink organization. TETWP has worked in partnership with the western community for ten years to support families facing the disease. The western community continues to support October as breast cancer awareness month – thereby doubling down the effort in the fight against this disease.  It’s just another way for Twisted X and others to emphasize and focus on this terrible disease that affects so many in the western community.

Twisted X has developed a licensed collection of TEWTP boots and footwear.  They are asking individuals to submit their story of their journey through this disease to their website:  www.twistedxboots.com.   From these stories, a survivor’s name will be chosen for each day of April. Each featured name will have their choice of any style they chose from the Tough Enough to Wear Pink Collection.  They have also developed a mini pink boot and tote to offer as a gift with purchase during the month of April for these products. All Twisted X April advertising will feature this promotion. Twisted X will continue to support this cause throughout the year by donating a portion of the sale of every pair sold in the TETWP Collection.

Wrangler is the title sponsor of the TETWP™ campaign. Wrangler Western Wear is available at more than 2,500 western specialty, mid-tier and workwear stores nationwide that provide quality men’s and women’s apparel and accessories.  For more information regarding the Wrangler family of products or to locate the Wrangler retailer nearest you, visit www.wrangler.com or call 1.888.784.8571.

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Tough Enough to Wear Pink Update

December, 2014 marked the 10th Anniversary of Tough Enough to Wear Pink.

“We’re proud to have raised over $20 million since the program began.  We are proud of the over 300 rodeos and events that participate each year.  We are proud of the western retailers and western manufacturers that participate in the program.  And we are proud of the cowboys and cowgirls who have made this campaign their own,” said founderTerry Wheatley.

A breast cancer survivor herself, Wheatley is an entrepreneur, wine industry executive, and wife and mother to professional rodeo competitors.

“We never imagined that, after ten short years we could accomplish so much.   The stories we hear throughout the country of how the money raised from local events has gone to help women are heartwarming” commented Wheatley.

Wheatley founded Wrangler Tough Enough to Wear Pink in 2004 with Karl Stressman, former Director of Special events for Wrangler and now Commissioner of the Professional Rodeo Cowboys Association (PRCA).

Keeping it in the family…Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the Director of Tough Enough to Wear Pink and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers.

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How it all began.

In 2004, Terry was looking forward to attending the Wrangler National Finals Rodeo in Las Vegas as she had for many years.  Her son Wade Wheatley was a consistent WNFR finalist in team roping (header) and her husband Jim had been a six-time WNFR team roping qualifier himself.  Terry was a senior executive at a major wine company sponsoring the WNFR telecast.

But Terry had recently undergone breast cancer surgery and, although things looked positive, it was on her mind.  She had lost her grandmother to breast cancer, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.

“It seemed as if everyone I knew was affected” recalls Terry.  “I felt a very strong need to somehow take action.”

Terry realized from her own situation that early diagnosis and treatment was key to a successful outcome.  She toyed with some ideas to rally the rodeo and western community to get that message across.  And then the big one hit.  What if, on one night of rodeo’s greatest spectacle, the competitors could be convinced to wear pink shirts?  Not a color normally associated with rugged events such as bull riding and steer wrestling, but that was the point.  That was how to make a statement.  Broadcast on national television, no less.  All she had to do was make it happen.  In three weeks.

Rodeo world to the rescue.

Finding pink cowboy shirts proved to be the next challenge.  Enter Karl Stressman and Wrangler who just happened to have pink shirts in production for the spring, 2005 line.  Problem was they weren’t scheduled to be delivered until the new year.  With a few strategically placed phone calls, Karl arranged a special rush production of 200 shirts to be air-freighted directly to Las Vegas just in time for the rodeo.

Terry needed to get the challenge out to the cowboys – and fast.  The Professional Rodeo Cowboy’s Association (PRCA) jumped in to help, disseminating information about the pink shirt campaign to the finalists.  Son Wade his part too, spreading the world to his fellow cowboys and cowgirls.

“I gladly accepted the challenge in support of my mom, but I sure couldn’t predict what the others would do.  After all, it was a pink shirt” explained Wade.

And he might very well have been the only cowboy wearing one that night.  Wade wasn’t sure – nobody was – if the world’s toughest cowboys would rally to the cause.  Would they be Tough Enough to Wear Pink?

That question was answered once and for all as the competitors and spectators turned the Thomas & Mack Arena into a sea of pink that night.  To the thrill of Terry, Karl and everybody who helped make it happen, one after another pink-shirted cowboys and cowgirls galloped into the arena sporting the color of breast cancer awareness.  The campaign received national media attention….the rest is history.

Terry Wheatley, a California entrepreneur left her corporate wine career in 2005 to create Canopy Management, a Napa Valley wine company creating, marketing and selling wine under the Wine Sisterhood™ banner.  One of Wine Sisterhood’s wines, Purple Cowboy, is the official wine of TETWP, with $1 for every case sold going to the campaign.  Purple Cowboy is also the official wine of the Professional Rodeo Cowboy Association.

“As founder of both Tough Enough To Wear Pink and Wine Sisterhood, I wanted to find a way for our wine to help support the cause.  We are supporting TETWP events with wine whenever we can,” says Wheatley.

Purple Cowboy wines include Tenacious Red and Trail Boss Cabernet Sauvignon, both from the cowboy wine country appellation of Paso Robles.

Terry sold Canopy Management to Vintage Wine Estates in 2014 and now is the Executive Vice President of Sales and Marketing – and continues to market wines that support Tough Enough to Wear Pink.