Turn Paso Pink and Join the Fight Against Breast Cancer

Turn Paso Pink and Join the Fight Against Breast Cancer

This October, we’re recognizing Breast Cancer Awareness Month with “Turn Paso Pink.” With Clayhouse Cabernet Sauvignon, also hailing from “Cowboy Wine Country,” we’ve teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

Purple Cowboy creator and Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 14th anniversary in 2018. To date, $26 million has been raised at rodeos and western events to support families facing breast cancer, early detection and research. The goal is $50 million by the 20th anniversary.

Purple Cowboy Tenacious Red

Find Purple Cowboy Tenacious Red Near You | Shop for Purple Cowboy Tenacious Red Online

With every purchase of these Turn Paso Pink wines, you’ll be supporting Tough Enough To Wear Pink.

Don’t forget to also mark your calendars for Tough Enough to Wear Pink Day, Wednesday, October 17! Wear pink to show your support!

Trevor Knowles at the 2015 WNFR

And starting today, you can enter for a chance to win a pair of Gold Buckle tickets to the Wrangler National Finals Rodeo through Purple Cowboy wines. Enter here!

Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.

The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.

If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.


If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.

And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.

Father’s Day Feast

Father’s Day Feast

Purple Cowboy Trail Boss Cabernet is perfect for the dad who loves movies starring John Wayne, Clint Eastwood and Randolph Scott. This wine captures the love of all things western. It’s sturdy enough to stand proudly next to a Father’s Day feast of grilled Porterhouse steak, barbecued ribs and over-sized burgers.

Tips to Grilling Greatness

Prep and maintain your grill for barbeque success.

Keep your grill grates clean! At the end of grilling, while grill is still hot, brush grill with a steel grill brush and then lightly oil with a clean kitchen towel.

Avoid washing your grill grates with detergent or abrasive cleaner. Much like a good cast iron pan, your grill will form a layer of carbon and become a non-stick surface—but only if you don’t use harsh cleaners!

Essential grill tools: Long pair of heavy-duty, spring-loaded tongs, long heavy-duty spatula, long-basting brush, long-handled stiff metal grill scraping brush and a spray water bottle to extinguish flare-ups. Except for the spray bottle, commercial restaurant grade is best! Webrestaurant Store and Amazon are good on-line sources.

For either gas or charcoal/wood grills: be sure to preheat grill with lids closed for three minutes and re-oil the grill grates prior to grilling.

Thinner cuts should be placed directly over heat (direct heat grilling). Larger, thicker cuts should be cooked away from the source of heat with the lid closed (indirect heat grilling).

Handle meat a little as possible during cooking.

Great reading (and Father’s Day Gifting) about grilling and barbequing from the experts:

Cheers to a fantastic Father’s Day Feast!

Celebrate Breast Cancer Survivors!

Celebrate Breast Cancer Survivors!

The fight against breast cancer hits close to home here at Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.

Terry created Tough Enough to Wear Pink, a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.

Once again, we’re asking you to share your personal breast cancer “Survivor Story” in the “Celebrate Survivors” campaign.

By submitting your story, you’ll be entered for a chance to win two tickets to the Wrangler National Finals Rodeo in Las Vegas this December!

Your story may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)

Thank you in advance for helping in the fight against breast cancer and supporting Tough Enough to Wear Pink! Learn more about Tough Enough to Wear Pink at: http://www.toughenoughtowearpink.com/.

Don’t forget! Our Purple Cowboy Wines are proud to support Tough Enough to Wear Pink! Learn where to find them near you.

Tough Enough To Wear Pink Reaches $25 Million Raised!

Terry Wheatley and Lacey Wheatley with Tough Enough To Wear Pink

Making a big impact—one small donation at a time.

A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink(TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark!

The campaign was created in 2004 by Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler and now Commissioner of the Professional Rodeo Cowboys Association (PRCA). The idea was to raise money and awareness for breast cancer by challenging rodeo competitors and fans alike to wear pink. Wrangler is the title sponsor of TETWP and a portion of proceeds from everything sold within the Wrangler Tough Enough to Wear Pink merchandise collection goes back to the campaign fund.

Along with the generous support of western businesses such as Wrangler, Montana Silversmiths, Twisted X Boots and Purple Cowboy wines, Wrangler TETWP relies on the hard work of regional rodeos and western events across the country. The strength of the campaign is funds raised stay locally to benefit community breast cancer charities. It is the dedication of volunteers on the ground at local events that drives the campaign.

Gunnison TETWP Truck

“More than 300 rodeos and events participate each year, with the support of Wrangler, the title sponsor of this campaign. Small donations add up to make a tremendous positive impact for families facing breast cancer and the entire community,” commented Wheatley.

A notable example of the grassroots efforts is the Cattlemen’s Days Rodeo in Gunnison, CO. A long-time Top Five Wrangler TETWP fundraiser, the Gunnison western community has raised close to $2 million over the years to support the fight against breast cancer in their hometown.

Among their goals is to make Gunnison Valley Health the number one rural hospital for breast cancer care in the U.S. by providing funds for services, medical equipment and support. Money raised by the campaign also financed the purchase of a patient transportation vehicle. The 2016 Ram 1500 truck, custom-wrapped in the Wrangler TETWP logo, is designated to safely transport Gunnison breast cancer patients requiring advanced treatment to medical centers outside the small community, such as in Denver. These journeys can take up to 200 miles one-way over winding country roads and narrow mountain passes.

Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the Director of Wrangler TETWP and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers. Her daughter Katie supports the social media outreach for the campaign.

Hats Off to the Top Five Wrangler TETWP Fundraisers in 2016

– C4CR/NMSU Aggies TETWP-Las Cruces, NM

– Cattlemen’s Days Rodeo – Gunnison, CO

– Wrangler TETWP of Montana-Missoula, MT

– Crosby Fair and Rodeo-Crosby, TX

– Rancheros Visitadores-Solvang, CA

Find Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Find Tough Enough to Wear Pink at the Wrangler National Finals Rodeo


The Wrangler National Finals Rodeo is just under two weeks away! Remember to stop by and say hello to the Tough Enough to Wear Pink team if you’re headed to Las Vegas for the big event.

Don’t forget to pack your pink! The Thomas Mack Arena will be awash in pink on Monday, December 5, for Tough Enough to Wear Pink Night.

Wrangler NFR 2015

Join Tough Enough to Wear Pink in Las Vegas during the WNFR at the following locations:

  • Visit the PRCA Committee Convention booth #SP 10 (November 29-December 1) at South Point
  • Shop the Tough Enough to Wear Pink booth #6167 at the Country Christmas downtown
  • Stop by the Tough Enough to Wear Pink trailer at the WNFR Fan Zone

Can’t make it to Las Vegas for the WNFR? Follow along online and watch daily at home! Visit the Pro Rodeo site for the official schedule and check your local listings.

Ready for Fall Rodeos!

Ready for Fall Rodeos!


Summer may be winding down, but things are getting down right HOT on the rodeo scene. Below is a list of can’t-miss rodeos across the country from our friends at Tough Enough to Wear Pink. Don’t forget to don your pink at each of these events and, most importantly, on Tough Enough to Wear Pink Day, October 19!

See you at the rodeo!

Tough Enough To Wear Pink NFR


September 2 – Walla Walla, WA – Walla Walla Fair and Frontier Days

September 4 – Ellensburg, WA – Ellensburg Rodeo

September 15 – Pendleton, OR – Pendelton Roundup

September 16-18 – Filer, ID – Magic Valley Stampede

September 16-18 – Wilmington, OH – TETWP Horse Show




October 7 – Minot, ND – Minot Y’s Men’s Rodeo/BLCF

October 19 – Nationwide – Tough Enough to Wear Pink Day

October 21 – Daly City, CA – Grand National Rodeo

October 22 – Logandale, NV – Moapa Valley Riders – TETWP


Cookout and Cool Down

Cookout and Cool Down

Purple Cowboy Rose with Chicken Kebabs

When it’s way too hot to turn on the oven, it’s time to take dinner outside! This summer we suggest spicing things up and trying a new recipe for simple chicken skewers that will have your dinner guests asking for seconds. Pair these chicken skewers with a batch of Mexican street corn and pour a round of Purple Cowboy Rancher’s Rosé and you’ll really hit dinner out of the park!

Purple Cowboy Rancher's Rose at Sunset

Looking for our Rancher’s Rosé near you? Contact us here and we’ll be happy to help you track it down.

Remember, it’s also available online if you’d like to order today.

More in the mood for beef kebabs? Pair them with Purple Cowboy Tenacious Red or Purple Cowboy Trail Boss Cabernet!

Chicken Kebabs

Grilled Chicken Kebabs


1 1/2 lbs. boneless, skinless chicken breasts, cut into 2-inch pieces
2 cloves garlic, finely chopped
1 T. fresh thyme leaves
2 T. olive oil
kosher salt and black pepper


  • Heat grill to medium-high.
  • In a bowl, toss the chicken, garlic, thyme, 1 tablespoon of the oil, and ½ teaspoon each salt and pepper. Thread the chicken on the skewers.
  • Grill the chicken and corn, turning occasionally, until the chicken is cooked through and the corn is charred, 7 to 10 minutes for both.

Street Corn

Grilled Corn Adobo with Queso Anejo (aka. Mexican Street Corn)

6 ears sweet summer corn
1 tsp. ground cumin
½ cup (one stick) unsalted butter at room temperature
1 tsp. finely grated lime zest
2 Tbsp. freshly squeezed lime juice
1 canned chipotle chile in adobo, finely chopped
2 Tbsp. adobo sauce from canned chipotle chiles
2 Tbsp. minced garlic
½ tsp. kosher or sea salt
½ cup mayo
1 ½ cups grated queso anejo
2 limes, cut into wedges for serving


  • Bring three quarts salted water to light simmer in a large saucepan.
  • Prepare corn butter: Put cumin into small skillet and toast over medium heat, tossing frequently. Pour into plate to cool. Be careful not to burn! Combine cumin, softened butter, lime zest, lime juice, chile, adobo sauce, garlic and salt in small bowl and mix well. Taste and add more salt if desired.
  • Put mayo into bowl and have a brush handy.
  • Put cheese in shallow bowl or rimmed plate.
  • Place corn in lightly simmering water for two minutes. Remove corn from water and reserve on dish with paper towels.
  • To serve, brush each ear of corn with mayo. Follow by brushing grilled corn with butter mixture. – Finally, roll in grated cheese to coat.
  • Cut corn into fourths with sharp chef’s knife and arrange on serving platter with the lime wedges.

Note: Corn may also be grilled over a medium fire on a charcoal grill. To prepare, carefully pull back husks from the corn and remove the silk. Tie the pulled-backs husk  in a knot and place on a grill, turning occasionally until tender and browned in spots, about ten minutes.

Note: You can substitute Queso Anejo for another hard Mexican cheese that can be grated such as Cotija or enchilada. Italian Romano or Parmesan can also be used.

Purple Cowboy: Pretty in Pink!

Purple Cowboy: Pretty in Pink!

Introducing Purple Cowboy Rancher's Rose!

There’s a saying in the Western world that “Real cowboys wear pink.” And boy, they look good. Now, those cowboys can take it a step further and drink pink, too!

Introducing Purple Cowboy Rancher’s Rosé!

Our limited edition Purple Cowboy Rancher’s Rosé is sourced from Pinot Noir on California’s beautiful Central Coast.  The wine showcases aromas of wild strawberry, cherry, and light floral notes. This is our thirst quencher go-to and is certainly going to be your favorite also.

April is Tough Enough to Wear Pink Month

The perfect wine to enjoy the outdoor sunshine, share with friends, and serve at dinner.  Purple Cowboy wines are proud to support breast cancer awareness and research through Tough Enough to Wear Pink. Just remember, Support Pink – Drink Pink (or Purple)!

Farro Salad from Proud Italian Cook | Wine Sisterhood Blog

Pairing food with rosé is simple, especially during the warmer months of the year. Think about the foods you love to eat when the temperature rises outside: grilled vegetables and lighter proteins like chicken and seafood, fresh salads, bruschetta and even lightly-sweetened fruity desserts.


Wrangler NFR 2015: Where to Watch and Tune In

Wrangler NFR 2015: Where to Watch and Tune In

Wrangler NFR 2015

Purple Cowboy is the official wine of the Pro Rodeo Cowboy’s Association and proud supporter of Tough Enough to Wear Pink, sponsored by Wrangler.  We’re pleased to announce that the Wrangler National Finals Rodeo takes place December 3 – 12, 2015 in Las Vegas, Nevada!

Can’t make it to Vegas? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.

OR catch up on each day’s action online at 6 p.m. Pacific nightly on ProRodeoLive.com and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.

Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Join Tough Enough in Las Vegas at the Wrangler National Finals Rodeo, starting this Thursday, December 3 through December 12! And don’t forget to wear your pink for Tough Enough to Wear Pink Night on December 7 at the Thomas & Mack Arena.

While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo Country Christmas and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.