Tough Enough to Wear Pink Day is October 16th

Wednesday, October 16th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on top of their breast health with self exams, doctor visits and mammograms.

And don’t forget to:

Sip Purple!

Purple Cowboy wines give back to Tough Enough To Wear Pink with a portion of the sale of each bottle. With every purchase of Purple Cowboy at a restaurant or wine shop you’ll be supporting the cause!

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