This year, we’re recognizing Breast Cancer Awareness Month early with the start of Paso Pardners in Pink. We’ve joined forces with friends from Paso Robles in the fight against breast cancer through Paso Pardners in Pink.
Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer.
Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 13th anniversary in 2017. To date, $27 million has been raised at rodeos and western events to support families facing breast cancer, early detection and research. The goal is $50 million by the 20th anniversary.
The fight against breast cancer hits close to home here at Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.
Terry created Tough Enough to Wear Pink, a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.
The fight against breast cancer is a cause we hold close to our hearts here at the Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.
It’s a story that many in our online Purple Cowboy community share. Let’s stand together, support each other and help fight this devastating disease by sharing our strength and sharing our stories.
This year, we’re asking you to share your personal story, or the story of someone you care about who has been affected by breast cancer in our “Celebrate Survivors” campaign.
By submitting your story, you’ll be entered for a chance to win two tickets to the Wrangler National Finals Rodeo in Las Vegas this December!
Your story may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)
Thank you in advance for helping in the fight against breast cancer and supporting Tough Enough to Wear Pink! Learn more about Tough Enough to Wear Pink, also founded by Terry Wheatley, at: http://www.toughenoughtowearpink.com/ .
We’re proud to share that Trevor Knowles, our Purple Cowboy endorsee on the PRCA circuit, finished sixth in the world in steer wrestling in 2014. He averaged 10th place during the 2014 Wrangler National Finals Rodeo in December, placed in four rounds and won $42,602.
He’s had a busy start to 2015! In January, Trevor competed in the Denver Stock Show and Rodeo, tieing with Tyler Pearson, of Louisville, Miss., and brought home $1,177. Then it was on to the Fort Worth Stock Show in February where he took home another $2,362.
He’s working his way back up the standings, with his current winnings at $9,716. We’re looking forward to cheering him the whole way through – way to ride Trevor!
He’ll be sharing his experiences and stories from the 2015 rodeo trail with us. We’ll be posting his stories here on our blog and over on our Facebook Page. Make sure you’re signed up for our newsletter so you don’t miss a word!
And don’t forget – when you sign up for our Purple Cowboy newsletter, you’re entered into the Gold Buckle Challenge for a chance to win two tickets to watch Trevor compete in the 2015 Wrangler National Finals Rodeo in December.
Boots, spurs, and horse trailers… cowboys are taking over Las Vegas again this December! Why? The Wrangler National Finals Rodeo is riding into town again, December 3-12, 2015.
As a fan of Purple Cowboy, you have a chance to enter to win tickets to the rodeo of the year. The Gold Buckle Challenge is back!
“How do I win?” you ask. Well, it’s easier than you think. Simply subscribe to the Purple Cowboy newsletter where we dole out the latest news, recipes, wine pairings and more about the Purple Cowboy wines, the official wine of the Professional Rodeo Cowboys Association (PRCA).
Ready to go? Those NFR tickets sell out quicker than you can say “Purple Cowboy,” but we can get you there in style. Our Gold Buckle Challenge winner will get some of the best seats at the NFR and your airfare and lodging are covered courtesy of Purple Cowboy Wines.
Already subscribed to the newsletter? Great! You will be automatically entered in the Challenge. We wish you the best of luck! The Challenge continues until October 1st, 2015 when we randomly draw a winner for the sweepstakes.
You could be the lucky winner of a gorgeous new breast collar after this year’s Wrangler National Finals Rodeo and support Tough Enough to Wear Pink at the same time!
Tough Enough has teamed up with Western Dove, a family owned tack store featuring hand-made, one-of-a-kind tack sets and accessories, to raise money with their donation of a unique breast collar. This breast collar will be worn by barrel racing contestant Christine Laughlin during the Tough Enough round on December 8 at the 2014 NFR!
Purchase a raffle ticket, starting at $5, on the fundraising site here. The winning raffle ticket will be drawn after the Tough Enough round at the Wrangler NFR. 100% of the proceeds will go to support Tough Enough to Wear Pink and our mission to raise awareness about breast cancer and the need for a cure.
Tough Enough to Wear Pink at the Wrangler National Finals Rodeo
Join Tough Enough in Las Vegas at the Wrangler National Finals Rodeo, starting this Thursday, December 4 through December 13! And don’t forget to wear your pink for Tough Enough to Wear Pink Night on December 8 at the Thomas & Mack Arena.
While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.
Can’t be there in person? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.
OR catch up on each day’s action online at 6 p.m. Pacific nightly on ProRodeoLive.com and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.
It’s our favorite time of the year – time for the Wrangler National Finals Rodeo! THE biggest rodeo of the year will be happening December 4th through the 13th at the Thomas & Mack Center in Las Vegas, NV. It’s time to pack your bags and plan for an epic trip to Sin City!
Here are our top five picks for things to do while in town for the WNFR:
Check out a show! From Hank Williams Jr. to Lady Antebellum and Big & Rich to Sara Evans, the WNFR has pulled together a primo listing here of the top country shows in Las Vegas at the same time as the rodeo.
Explore the town. Take a break from the rodeo and take a stroll down the strip. Maybe check out a show, drop some dough on a blackjack table, or go take your photo in front of the famous Las Vegas sign – the world is your oyster!