See you at the National Western Stock Show!

See you at the National Western Stock Show!

We’re kicking off the New Year at the National Western Stock Show in Denver!

We’re so excited to join the fun that we’ve partnered with our friends at 92.5 The Wolf to offer complimentary photo booth prints. Stop by, take a photo and bring a memory home on us!

Then, pick up a bottle of Purple Cowboy Tenacious Red and Purple Cowboy Trail Boss Cabernet Sauvignon to enjoy at home.

Experience the Stock Show fun this January 6th through the 21st at the Denver Coliseum (4600 Humboldt St, Denver, CO 80216).

Purple Cowboy is the official sponsor of Tough Enough to Wear Pink, the Pro Rodeo Cowboys Association and National Western Stock Show wine partner.

Cheers to Western Tough Month!

Cheers to Western Tough Month!

April is Tough Enough to Wear Pink month!

Each April, the Western community turns pink to support breast cancer awareness and research, designating it Tough Enough to Wear Pink month.

The cause hits close to home for our team at Purple Cowboy and many of you in our community. Terry Wheatley, Purple Cowboy creator and founder of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

Throughout April, we’ll be sharing stories across our social channels to support our friends and family who are “Western Tough.” One of those “Western Tough” teams, Twisted X, will again be sharing breast cancer survivor stories on their Facebook page every day in April.

Follow Twisted X and Tough Enough to Wear Pink on Facebook so you don’t miss an update.

As a reminder, here are some other ways you can support breast cancer awareness and research through Tough Enough to Wear Pink:

Cheers to a beautiful Tough Enough to Wear Pink Month!

Ready for Fall Rodeos!

Ready for Fall Rodeos!


Summer may be winding down, but things are getting down right HOT on the rodeo scene. Below is a list of can’t-miss rodeos across the country from our friends at Tough Enough to Wear Pink. Don’t forget to don your pink at each of these events and, most importantly, on Tough Enough to Wear Pink Day, October 19!

See you at the rodeo!

Tough Enough To Wear Pink NFR


September 2 – Walla Walla, WA – Walla Walla Fair and Frontier Days

September 4 – Ellensburg, WA – Ellensburg Rodeo

September 15 – Pendleton, OR – Pendelton Roundup

September 16-18 – Filer, ID – Magic Valley Stampede

September 16-18 – Wilmington, OH – TETWP Horse Show




October 7 – Minot, ND – Minot Y’s Men’s Rodeo/BLCF

October 19 – Nationwide – Tough Enough to Wear Pink Day

October 21 – Daly City, CA – Grand National Rodeo

October 22 – Logandale, NV – Moapa Valley Riders – TETWP


Saddle Up for the TETWP Horse Show!

Saddle Up for the TETWP Horse Show!

Hauling For Hope II[1] The 7th Annual Tough Enough To Wear Pink Horse Show is gearing up for another amazing year!  During its existence, the show has raised $157,500! Funds raised have been donated to the Stefanie Spielman Fund for Patient Assistance. Last year’s show was the best so far, raising $50,000, nearly one-third of the total money raised, to date. TETWP Golf Cart SignThe 2013 show is September 20-22 at Roberts Arena in Wilmington, Ohio. The horse show has many of the standard classes, along with a few special ones. Each year they have an “In Memories Class” and a “Survivors Class.”  The main goal is to have more participants in the “Survivors” class, in 2012 there were 17 riders that came through the gate!  There is still a large gap in numbers between these two classes, but they plan on having the show for many years to come!  Last year’s show saw a 10% increase in overall participants with 1650 riders – simply amazing! The dedicated folks at the horse show have had an amazing collection of items donated over the last six years to aid in their fundraising efforts. In the past, they’ve raffled such items as a pink manure spreader and a pink horse trailer! This year will be no different. In addition to another pink horse trailer, the group will be raffling a golf cart! Raffle tickets can be purchased throughout the year. The cost is $5 per ticket or five for $20. The drawing will be held at the show in September.  The first ticket drawn will be for the pink horse trailer and the second ticket drawn will be for the golf cart. Last year tickets were sold to people all across the country!  Anyone interested in purchasing raffle tickets may do so by visiting, or by emailing or Please leave your phone number and the wonderful TETWP Horse Show team will be happy to contact you!