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Cozy Up with Whiskey Sister Cowboy Cocktails

Cozy Up with Whiskey Sister Cowboy Cocktails

Purple Cowboy is ringing in the new year with Whiskey Sister, and we’ve rustled up a few irresistible bourbon cocktails…
George Strait TETWP Golf Tournament

George Strait TETWP Golf Tournament

The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year…
Wrangler NFR: Where to Watch and Tune In

Wrangler NFR: Where to Watch and Tune In

Can’t make it to Vegas? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET)…
Tough Enough 10th Anniversary Message

Tough Enough 10th Anniversary Message

This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years…

Meet Trevor Knowles!

Meet Trevor Knowles! Presenting Trevor Knowles, the Purple Cowboy endorsee on the PRCA Circuit. He's sharing his experiences and stories from the rodeo trail with us.

Boss Lady

Boss Lady With a husband and son who are both professional rodeo cowboys, Terry Wheatley knows a thing or two about true grit.

Tough Enough

Tough Enough Founded by Terry Wheatley, rodeo cowboys are Tough Enough to Wear Pink in support of Breast Cancer Research.