Tough Enough to Wear Pink? - Sponsored by Wrangler

Tough Enough to Wear Pink was created by Purple Cowboy founder, entrepreneur and breast cancer survivor Terry Wheatley in 2004 with Karl Stressman, former director of special events at Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA). Wheatley’s goal is to bring the sport of professional rodeo and the western community together to rally against breast cancer. Wrangler™ is the title sponsor of Tough Enough to Wear Pink. 100% of the profits from the sales of Purple Cowboy wines are donated to Tough Enough to Wear Pink.