Wednesday, October 16th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on top of their breast health with self exams, doctor visits and mammograms.
Our friends at Tough Enough To Wear Pink are asking fans to share their breast cancer “survivor stories” this summer. In return, all who share are entered for a chance to win a trip to the 2019 Wrangler National Finals Rodeo in Las Vegas this December.
Your survivor story may be about your personal battle with breast cancer or the story of someone you love, shared with their permission. The story you share may be featured across Tough Enough To Wear Pink social media channels in October in honor of Breast Cancer Awareness Month.
Our founder, Terry Wheatley, created Tough Enough To Wear Pink, the nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.
We’re proud supporter and make an annual donation to support Tough Enough To Wear Pink.
Thank you in advance for helping in the fight against breast cancer and supporting Tough Enough to Wear Pink!
Grassroots campaign celebrates year’s top fundraisers to support families facing breast cancer in their communities
A milestone was reached Monday night at the 14th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the 28 million dollar fundraising mark!
The campaign was created in 2004 by Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler. The idea was to raise money and awareness for breast cancer by challenging rodeo competitors and fans alike to wear pink. Wrangler is the title sponsor of TETWP and a portion of proceeds from everything sold within the Wrangler Tough Enough to Wear Pink merchandise collection goes back to the campaign fund.
Along with the generous support of western businesses such as Wrangler, Montana Silversmiths, Las Vegas Events, Twisted X Boots and Purple Cowboy Wines, Wrangler TETWP relies on the hard work of regional rodeos and western events across the country. The strength of the TETWP campaign is that funds raised stay local to benefit the community breast cancer charities. It is the dedication of volunteers on the ground at local events that drives the campaign.
“When we started the Tough Enough To Wear Pink campaign in 2004, we were overwhelmed by the support from the Professional Rodeo Cowboys Association, businesses, rodeo athletes, rodeo committees and western communities across the country. What seemed like an impossible dream to raise $50 million by our 20th Anniversary in 2024 is well on the way to becoming a reality,” commented Wheatley, herself a breast cancer survivor.
A notable example of the grassroots efforts is #1 PRCA rodeo fundraiser, Cattlemen’s Days Rodeo in Gunnison, Colo. A long-time Top Five Wrangler TETWP fundraiser, the Gunnison community has raised more than 2.7 million dollars through the TETWP campaign to support the fight against breast cancer in their hometown.
Founded 119 years ago in Gunnison Valley, Colo., Cattlemen’s Days Rodeo is considered the “Granddaddy of Colorado Rodeos.” Through the Cattlemen’s Days Rodeo, the community has shown its steadfast commitment to providing local funding for breast cancer awareness, prevention, education, support, breast screenings and equipment.
Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the Director of Wrangler TETWP and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers.
Hats Off to the Top Five Wrangler TETWP PRCA Rodeo Fundraisers 2018
Cattlemen’s Days Rodeo – Gunnison, Colorado
Crosby Fair & Rodeo – Crosby, Texas
Black Hills Stock Show & Rodeo-Rapid City, South Dakota
Magic Valley Stampede-Filer, Idaho
Lynden Rodeo-Lynden, Washington
And, the Top Five TETWP Special Events 2018
Cowboys for Cancer Research
Rancheros Visitadores TETWP
TETWP of Montana
TETWP Horse Show
TETWP of Northern Colorado
About Wrangler® Tough Enough To Wear Pink? ™
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley along with Karl Stressman to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $28 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit www.toughenoughtowearpink.com.
Wrangler® has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day.
Wrangler is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. A VF Corporation (NYSE: VFC) brand, Wrangler is backed by one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies. For more information, visit Wrangler.com.
Wednesday, October 17th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on top of their breast health with self exams, doctor visits and mammograms.
Here are a couple more ways you can support Tough Enough To Wear Pink this month:
Join the Gold Buckle Challenge!
Enter for a chance to win Gold Buckle seats at the Wrangler National Finals Rodeo! There, you’ll witness the top rodeo athletes dressed in their finest pink gear compete on the biggest Tough Enough To Wear Pink rodeo night of the year.
Annually, on Tough Enough To Wear Pink night at the Wrangler National Finals Rodeo, the Tough Enough To Wear Pink team recognizes breast cancer survivors and announces fundraising milestones. Enter here!
Purple Cowboy and Clayhouse wines, both hailing from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink with a portion of the sale of each bottle. With every purchase of these Turn Paso Pink wines, you’ll be supporting the cause!
This October, we’re recognizing Breast Cancer Awareness Month with “Turn Paso Pink.” With Clayhouse Cabernet Sauvignon, also hailing from “Cowboy Wine Country,” we’ve teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.
Purple Cowboy creator and Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 14th anniversary in 2018. To date, $26 million has been raised at rodeos and western events to support families facing breast cancer, early detection and research. The goal is $50 million by the 20th anniversary.
This Labor Day, we vow to do little labor, even when it comes to the backyard party we’re hosting. We chose carnitas as the main protein because we can make it well ahead of time, keeping our hands free, ready for a glass of Purple Cowboy!
The traditional way to make carnitas is to take chunks of pork shoulder and simmer them in lard (aka. manteca) until they are achingly tender and sinfully rich and delicious. For those who do not want to go down this decadent path, here is an alternate version—just as yummy but a little more healthy-ish.
3 1/2 lb to 4 lb boneless pork shoulder roast, cut into two inch chunks.
1 Tbsp. ground cinnamon
½ tsp. ground cloves
Juice and zest from 2 oranges
Salt and freshly ground black pepper
3 bay leaves
Heat oven to 275 degrees.
Season pork with cinnamon, cloves, orange zest and black pepper & salt.
Lay seasoned pork in single layer in a 13 x 9 baking dish.
Add water, orange juice and bay leaves. Cover with foil and bake for two hours, or until fork tender.
Remove pan from oven. Remove foil from pan. Raise oven temp to 450 degrees. Return pan to the oven and roast until all liquid is evaporated and meat begins to brown, about 45 minutes.
Continue roasting, turning frequently, until meat is brown and crispy, about 30 additional minutes.
Serve with warmed corn tortillas and your choice of green and red salsas.
Other accoutrements: chopped white onion, chopped cilantro, Mexican crema or sour cream, hot sauce, radishes, pickled jalapeňos.
Purple Cowboy Trail Boss Cabernet with Grilled Meatloaf
Tip: skip your oven and opt for the grill this season. Put a spin on a classic favorite, like old-fashioned meatloaf by putting it on the grill. This Grilled Meatloaf recipe from Macheesmo will have you coming back for seconds.
Each April, we’ve team up with our friends to turn the Western community PINK! Our goal is to spread the word about breast cancer awareness and research, designating April Tough Enough to Wear Pink month.
We’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.
We’ll be reposting those stories to our Tough Enough to Wear Pink Facebook page. Please make sure you’re a fan, so you can follow along with us.
A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some!
We’ll also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.
Also, this year you can enter to win weekly prizes through our “2018 Tough Enough to Wear Pink Pledge” campaign. All who sign up are also entered into the grand prize drawing of two Gold Buckle seats at the 2018 Wrangler National Finals Rodeo.
Simply visit the “pledge” form. Fill out the required information and tell us how you pledge to support breast cancer awareness and research with at least one action this month.
Your pledge may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)
Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.
The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.
If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.
If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.
And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.