October 17 is Tough Enough To Wear Pink Day!

Wednesday, October 17th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on top of their breast health with self exams, doctor visits and mammograms.

And don’t forget to:

Here are a couple more ways you can support Tough Enough To Wear Pink this month:

Join the Gold Buckle Challenge!

Enter for a chance to win Gold Buckle seats at the Wrangler National Finals Rodeo! There, you’ll witness the top rodeo athletes dressed in their finest pink gear compete on the biggest Tough Enough To Wear Pink rodeo night of the year.

Annually, on Tough Enough To Wear Pink night at the Wrangler National Finals Rodeo, the Tough Enough To Wear Pink team recognizes breast cancer survivors and announces fundraising milestones. Enter here!

Sip Purple!

Purple Cowboy and Clayhouse wines, both hailing from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink with a portion of the sale of each bottle. With every purchase of these Turn Paso Pink wines, you’ll be supporting the cause!

Turn Paso Pink and Join the Fight Against Breast Cancer

Turn Paso Pink and Join the Fight Against Breast Cancer

This October, we’re recognizing Breast Cancer Awareness Month with “Turn Paso Pink.” With Clayhouse Cabernet Sauvignon, also hailing from “Cowboy Wine Country,” we’ve teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

Purple Cowboy creator and Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 14th anniversary in 2018. To date, $26 million has been raised at rodeos and western events to support families facing breast cancer, early detection and research. The goal is $50 million by the 20th anniversary.

Purple Cowboy Tenacious Red

Find Purple Cowboy Tenacious Red Near You | Shop for Purple Cowboy Tenacious Red Online

With every purchase of these Turn Paso Pink wines, you’ll be supporting Tough Enough To Wear Pink.

Don’t forget to also mark your calendars for Tough Enough to Wear Pink Day, Wednesday, October 17! Wear pink to show your support!

Trevor Knowles at the 2015 WNFR

And starting today, you can enter for a chance to win a pair of Gold Buckle tickets to the Wrangler National Finals Rodeo through Purple Cowboy wines. Enter here!

Labor Day Carnitas Recipe

Labor Day Carnitas Recipe

This Labor Day, we vow to do little labor, even when it comes to the backyard party we’re hosting. We chose carnitas as the main protein because we can make it well ahead of time, keeping our hands free, ready for a glass of Purple Cowboy!

Carnitas

The traditional way to make carnitas is to take chunks of pork shoulder and simmer them in lard (aka. manteca) until they are achingly tender and sinfully rich and delicious. For those who do not want to go down this decadent path, here is an alternate version—just as yummy but a little more healthy-ish.

Ingredients:
3 1/2 lb to 4 lb boneless pork shoulder roast, cut into two inch chunks.
1 Tbsp. ground cinnamon
½ tsp. ground cloves
Juice and zest from 2 oranges
Salt and freshly ground black pepper
3 bay leaves

Technique

  • Heat oven to 275 degrees.
  • Season pork with cinnamon, cloves, orange zest and black pepper & salt.
  • Lay seasoned pork in single layer in a 13 x 9 baking dish.
  • Add water, orange juice and bay leaves. Cover with foil and bake for two hours, or until fork tender.
  • Remove pan from oven. Remove foil from pan. Raise oven temp to 450 degrees. Return pan to the oven and roast until all liquid is evaporated and meat begins to brown, about 45 minutes.
  • Continue roasting, turning frequently, until meat is brown and crispy, about 30 additional minutes.
  • Serve with warmed corn tortillas and your choice of green and red salsas.
  • Other accoutrements: chopped white onion, chopped cilantro, Mexican crema or sour cream, hot sauce, radishes, pickled jalapeňos.
Summer Grilling with Purple Cowboy Pairings

Summer Grilling with Purple Cowboy Pairings

Summer Reds and Dinner Al Fresco

Ditch the kitchen this summer. Instead, let’s fire up the grill and dig into dinner on the patio. Make your grilled meals shine when you open up a bold bottle of Purple Cowboy.

Here are some seasonal pairings to try this summer:

Bacon-wrapped Pork Tenderloin with Purple Cowboy Tenacious Red

Bacon-Wrapped Pork Tenderloin from Ally’s Cooking

Silly question… how do you take any grilled meat to the next level? Just add bacon. This recipe for Bacon-Wrapped Pork Tenderloin from Ally’s Cooking has summertime written all over it.

5 Reasons to Fall for Paso Robles

Pair this cowboy-worthy fare with a glass of Purple Cowboy Tenacious Red and dig in! (shop now | find near you)

 

Purple Cowboy Trail Boss Cabernet with Grilled Meatloaf

Grilled Meatloaf recipe from Macheesmo

Tip: skip your oven and opt for the grill this season. Put a spin on a classic favorite, like old-fashioned meatloaf by putting it on the grill. This Grilled Meatloaf recipe from Macheesmo will have you coming back for seconds.

Purple Cowboy Trail Boss Cabernet with Chili - Wine Sisterhood

Round out this fantastic meal with potatoes, a side salad and a hearty glass of Purple Cowboy Trail Boss Cabernet! (shop now | find near you)

 

April is Tough Enough to Wear Pink Month!

April is Tough Enough to Wear Pink Month!

Each April, we’ve team up with our friends to turn the Western community PINK! Our goal is to spread the word about breast cancer awareness and research, designating April Tough Enough to Wear Pink month.

We’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.

twistedx

We’ll be reposting those stories to our Tough Enough to Wear Pink Facebook page. Please make sure you’re a fan, so you can follow along with us.

A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some!

We’ll also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.

Also, this year you can enter to win weekly prizes through our “2018 Tough Enough to Wear Pink Pledge” campaign. All who sign up are also entered into the grand prize drawing of two Gold Buckle seats at the 2018 Wrangler National Finals Rodeo.

Simply visit the “pledge” form. Fill out the required information and tell us how you pledge to support breast cancer awareness and research with at least one action this month.

Your pledge may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)

Only open to US residents who are at least 18 years old. Void where prohibited. Read the full rules: http://www.toughenoughtowearpink.com/pledge-2018-rules/

See you at the National Western Stock Show!

See you at the National Western Stock Show!

We’re kicking off the New Year at the National Western Stock Show in Denver!

We’re so excited to join the fun that we’ve partnered with our friends at 92.5 The Wolf to offer complimentary photo booth prints. Stop by, take a photo and bring a memory home on us!

Then, pick up a bottle of Purple Cowboy Tenacious Red and Purple Cowboy Trail Boss Cabernet Sauvignon to enjoy at home.

Experience the Stock Show fun this January 6th through the 21st at the Denver Coliseum (4600 Humboldt St, Denver, CO 80216).

Purple Cowboy is the official sponsor of Tough Enough to Wear Pink, the Pro Rodeo Cowboys Association and National Western Stock Show wine partner.

Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.

The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.

If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.

 

If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.

And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.

Join the Fight Against Breast Cancer!

Join the Fight Against Breast Cancer!

Tough Enough to Wear Pink

October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our promise to support breast cancer awareness and research. It also serves as a reminder to ourselves and loved ones to schedule a breast health check-up or mammogram.

After you have that covered, join us in celebrating Tough Enough to Wear Pink Day on October 19. We’re asking our fans to show your support for breast cancer awareness by wearing pink and encouraging your household, coworkers and friends to do the same on October 18.

Paso Pardners in Pink - Purple Cowboy

We’ve also saddled up with our friends at Clayhouse wines through Paso Pardners in Pink.  Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

2017 marks the 13th Anniversary of the founding of Wrangler Tough Enough to Wear Pink. To date, more than $25 million dollars have been raised through Tough Enough to Wear Pink, the campaign encourages competitors and fans at rodeos and western events around the country to wear pink to raise awareness and funds. It’s all made possible with the help of sponsors like Wrangler, Montana Silversmiths, Pro Rodeo Cowboys Association, Clayhouse and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough to Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the Tough Enough to Wear Pink Facebook Page so you don’t miss an update.

And don’t forget to wear your PINK on October 19!

Support Paso Pardners in Pink!

Paso Pardners in Pink - Purple Cowboy

This year, we’re recognizing Breast Cancer Awareness Month early with the start of Paso Pardners in Pink. We’ve  joined forces with friends from Paso Robles in the fight against breast cancer through Paso Pardners in Pink.

Paso Robles, California

Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer.

Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 13th anniversary in 2017. To date, $27 million has been raised at rodeos and western events to support families facing breast cancer, early detection and research. The goal is $50 million by the 20th anniversary.

Purple Cowboy Tenacious Red

Find Purple Cowboy Tenacious Red Near You | Shop for Purple Cowboy Tenacious Red Online

A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

Don’t forget to also mark your calendars for Tough Enough to Wear Pink Day, October 18! Wear pink to show your support!

Garden-Fresh Summer Sides

Garden-Fresh Summer Sides

Purple Cowboy Barbecue

An end-of-summer cookout just isn’t complete without a few delicious sides to pile on next to your grilled fare. We found some delicious summer sides to round out the season. And don’t forget the best barbecue pairings: Purple Cowboy Tenacious Red and Trail Boss Cabernet.

Cheers!

Grilled Corn Recipe

Olé Olathe Grilled Corn 

Get the most out of the end-of-summer sweet corn with this tasty side dish that pairs beautifully with barbecued ribs and burgers.

Ingredients

  • 4 ears olathe corn, shucked, and silks removed
  • 1/3 cup olive oil mayonnaise
  • 1/4 cup flat leaf parsley, chopped
  • freshly ground black pepper
  • 1 cup parmesan cheese, grated
  • 1 lime, juiced
  • cayenne pepper

Black Bean Corn Salsa

Black Bean Corn Salsa

  • ½ cup cooked black beans
  • ½ cup corn kernels
  • 1/4 cup red salsa (choose which spiciness works best for you)
  • 1 red tomato, seeds removed and chopped
  • ½ bunch cilantro, stems removed and chopped fine
  • Salt & pepper to taste

Directions

Mix all ingredients together in a medium bowl. Salt and pepper to taste.

Vegan Pasta Salad Recipe

Vegan Pasta Salad Paired with Girl & Dragon Pinot Grigio

Don’t knock it ’till you try it! This vegan pasta salad recipe creates its creaminess from a dressing made of silken tofu instead of mayonnaise. We found that a little extra salt makes it all the more tasty. Bonus: you don’t have to worry about this one going bad in the heat so quickly!

Ingredients

  • 16 ounces small pasta shapes like bow ties, shells, elbows or Rotini
  • 1 red pepper, diced
  • 1 cup celery, diced
  • 1/2 cup diced red onion
  • 1 cup silken tofu
  • 4-5 Tbsp fresh dill
  • 3-4 Tbsp agave nectar or cane sugar (or honey if not vegan)
  • 1 tsp garlic salt
  • 1 tsp kosher salt
  • ½ tsp black pepper
  • 2 Tbsp white wine vinegar
  • 2 Tbsp olive oil
  • 1 Tbsp dijon  mustard

Instructions

Cook the pasta noodles according to package instructions, drain, rinse with cool water and set aside.

Chop red pepper, celery and onion. Set aside.

Make the dressing by adding silken tofu, dill, salt, pepper garlic salt, agave nectar (or sugar or honey), vinegar, olive oil, and mustard to a blender. Blend until well combined. If it’s not blending properly, feel free to add water one tablespoon at a time until it becomes creamy.

Taste the dressing – adjust seasonings as needed. We added more salt and mustard.

Mix the noodles, veggies and dressing in a large bowl. Chill in the refrigerator. This pasta salad becomes even more delicious the longer it chills.