Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.

The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.

If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.

 

If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.

And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.

Join the Fight Against Breast Cancer!

Join the Fight Against Breast Cancer!

Tough Enough to Wear Pink

October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our promise to support breast cancer awareness and research. It also serves as a reminder to ourselves and loved ones to schedule a breast health check-up or mammogram.

After you have that covered, join us in celebrating Tough Enough to Wear Pink Day on October 19. We’re asking our fans to show your support for breast cancer awareness by wearing pink and encouraging your household, coworkers and friends to do the same on October 18.

Paso Pardners in Pink - Purple Cowboy

We’ve also saddled up with our friends at Clayhouse wines through Paso Pardners in Pink.  Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

2017 marks the 13th Anniversary of the founding of Wrangler Tough Enough to Wear Pink. To date, more than $25 million dollars have been raised through Tough Enough to Wear Pink, the campaign encourages competitors and fans at rodeos and western events around the country to wear pink to raise awareness and funds. It’s all made possible with the help of sponsors like Wrangler, Montana Silversmiths, Pro Rodeo Cowboys Association, Clayhouse and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough to Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the Tough Enough to Wear Pink Facebook Page so you don’t miss an update.

And don’t forget to wear your PINK on October 19!

Trevor Knowles Hits the Hall of Fame!

Trevor Knowles Hits the Hall of Fame!

Trevor Knowles

Trevor Knowles, our Purple Cowboy endorsee on the PRCA circuit and 11-time Wrangler National Finals Rodeo steer wrestler, was named to the National Wrestling Hall of Fame in Stillwater, Okla., as part of its Class of 2015 Oregon chapter honorees.

The Hall of Fame is also giving him the Outstanding American award for his rodeo and wrestling accomplishments as well as his work with the nonprofit Operation Comfort Warriors – an American Legion program in which Knowles visits military veterans across the country.

“I think wrestling’s making a comeback,” he said.

He’s still involved in wrestling, supporting the USA Wrestling Building Blocks program and helping coach youth at the Grant County Freestyle Wrestling Club in John Day in the winter.

His brother Drew, who has two children in the local club, also helps with coaching.

Trevor said it helps when young athletes have good coaches who are able to communicate.

“(You get it) coached into you,” he said.

His advice to youth: “Athlete or not, don’t be afraid to work hard for whatever it is – it will all pay off.”

Read more from the Blue Mountain Eagle

Trevor’s Update from the Rodeo Circuit

Trevor’s Update from the Rodeo Circuit

Trevor Knowles at the 2015  WNFR

We’re proud to share that Trevor Knowles, our Purple Cowboy endorsee on the PRCA circuit, finished sixth in the world in steer wrestling in 2014. He averaged 10th place during the 2014 Wrangler National Finals Rodeo in December, placed in four rounds and won $42,602.

He’s had a busy start to 2015! In January, Trevor competed in the Denver Stock Show and Rodeo, tieing with Tyler Pearson, of Louisville, Miss., and brought home $1,177. Then it was on to the Fort Worth Stock Show in February where he took home another $2,362.

Trevor Knowles at the 2015  WNFR

He’s working his way back up the standings, with his current winnings at $9,716. We’re looking forward to cheering him the whole way through – way to ride Trevor!

He’ll be sharing his experiences and stories from the 2015 rodeo trail with us. We’ll be posting his stories here on our blog and over on our Facebook Page. Make sure you’re signed up for our newsletter so you don’t miss a word!

And don’t forget – when you sign up for our Purple Cowboy newsletter, you’re entered into the Gold Buckle Challenge for a chance to win two tickets to watch Trevor compete in the 2015 Wrangler National Finals Rodeo in December.

 

It’s Tough Enough’s 10th Anniversary

It’s Tough Enough’s 10th Anniversary

Tough Enough To Wear Pink - Purple Cowboy Blog

Celebrate the 10th Anniversary of Tough Enough To Wear Pink: $17 million raised since 2004

The rodeo season is coming to a close as professional cowboys and cowgirls compete for this year’s top titles with high hopes to walk away with a title at this year’s Wrangler National Final’s Rodeo. All along the way, they’re sporting pink to help raise money for Tough Enough to Wear Pink.

Purple Cowboy Wines is a proud supporter of Tough Enough to Wear Pink, an organization dedicated to breast cancer awareness and research. This year, Tough Enough to Wear Pink is celebrating its 10th anniversary!

How it all began…

Back in 2004, Wine Sisterhood founder and Purple Cowboy Boss Lady, Terry Wheatley, teamed up with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA), and proposed a colorful dare to their toughest friends.

The dare: dress in pink and blaze across the Wrangler National Finals Rodeo arena in support of breast cancer awareness and research. That dare was met, and those cowboys and cowgirls tore up the arena dressed in pink!

Terry wanted to bring attention to the need for early detection and a cure for breast cancer, starting with that first Tough Enough to Wear Pink Day. She herself had breast cancer surgery; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

Tough Enough today

Tough Enough To Wear Pink - Purple Cowboy Blog

This year, Tough Enough to Wear Pink is celebrating its 10th anniversary and $17 million raised since 2004!

Now a full-fledged national campaign, with sponsors like Wrangler, Tough Enough to Wear Pink provides a campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities. Purple Cowboy is also the official wine of the PRCA!

Rodeos around the country designate Tough Enough to Wear Pink Days, encouraging patrons and rodeo participants to dress in pink to show their support for the cause. These Tough Enough Days pull in some serious support! Last year, the top fundraiser was the “Cowboys For Cancer Research” in Las Cruces, NM at a whopping $906,424!  (Check out all the top fundraisers here.)

How to get involved

Tough Enough Hoodie - Purple Cowboy Blog

Coming up soon on the rodeo circuit is the Minot Y’s Men’s Rodeo-Badlands Circuit Finals in Minot, North Dakota on October 10th.  It’s a rodeo you won’t want to miss, last year those cowboys made it into the top 10 fundraising events (raising a whopping $110,271.00!) and we’re excited to see how they do this year.

The Guadalupe County Fair and Rodeo will be making a donation to Relay For Life of Guadalupe County for each person wearing PINK on Saturday, October 11, 2014 at their Tough Enough to Wear Pink Day in Seguin Texas.

Later in October, get ready for Bareback Riding, Steer Wrestling, Team Roping, Saddle Bronco Riding, Tie-Down Roping, Barrel Racing, and Bull Riding at the 67th Annual Indiantown Rodeo in Indianatown, Florida on October 17th and 18th.

Also on Friday October 17th is the Day of the Cowboy Western Heritage Day and Ranch Rodeo benefit for cancer awareness in Hartstelle, Alabama.

Stop by Moapa Valley Riders Jackpot  in Logandale, Nevada for their Barrels and Poles Jackpot and pick up a raffle ticket while you watch the show.

November 22 wraps up the 2014 Tough Enough to Wear Pink rodeo circuit in Inverness, Florida with the Citrus Stampede Rodeo. Put on some Pink and head out with some of the toughest cowboys and cowgirls in the business as they compete for their chance at a spot at this year’s Wrangler National Finals Rodeo in Las Vegas, Nevada.

Check out the full TETWP rodeo calendar for more details.

Rock the pink! Are you Tough Enough?

(Looking for Purple Cowboy Wines in your area? Fill out this form and our team will be happy to help you track it down.)

Trevor’s Update from the Rodeo Circuit!

Trevor’s Update from the Rodeo Circuit!

Trevor Knowles

Trevor Knowles, our Purple Cowboy Endorsee on the PRCA rodeo circuit has hit the top of the steer wrestling standings!

His recent appearance at the 91st Molalla Buckeroo PRCA rodeo just landed him at the top of the current world standings in steer wrestling! He won Saturday’s final go-round with a time of 4.3 seconds, placed second in the average with a 9.5 on two head, and earned a check for $3,487.

The earnings helped propel him ahead of four-time world champion Luke Branquinho. Way to go Trevor!

Read more about his latest win in the Portland Tribune.

Next up: the Calgary Stampede! Wishing Trevor the best of luck up there!

Trevor Knowles – Our New Purple Cowboy!

Trevor Knowles – Our New Purple Cowboy!

Trevor Knowles for Purple Cowboy

Real Cowboys Love Purple Cowboy… and Trevor Knowles is a Real Cowboy!

Read Trevor’s latest update from the Pro Rodeo Circuit here.

We’re proud to introduce a new addition to the Purple Cowboy family – Pro Rodeo Cowboy Trevor Knowles! He’s joining our team as a Purple Cowboy Endorsee on the Professional Rodeo Cowboy’s Association Circuit this year.

Trevor can celebrate his latest $25,000 win in steer wrestling with a glass of Purple Cowboy Tenacious Red or Trail Boss Cabernet Sauvignon.

All year long, he’ll be sharing his experiences and stories from the rodeo trail with us. We’ll be sharing his stories from the road here on our blog and over on our Facebook Page. Make sure you’re signed up for our newsletter so you don’t miss a word!

Sign Up today!

Originally from Baker City, Oregon, Trevor has been a PRCA competitor since 2001. His main events are steer wrestling and tie-down roping with his total PRCA career earnings topping more than $1.25 million! This cowboy has rodeo in his blood; his uncle is Butch Knowles, an NFR saddle bronc riding champion. His cousin, Blake Knowles is also a PRCA steer wrestler.

TK2

He’s qualified for the Wrangler National Finals Rodeo ten times since 2004 and currently holds a 6th place world standing in his events. At the 2013 WNFR, he won Round 1 with a time of 3.1 seconds and placed in three other rounds.

He’s got a couple of superstitions when it comes to competing, including “don’t eat chicken” and “don’t shave on game day.”

When he’s not riding, this single cowboy is an avid hunter and fisherman and he’s got a knack for music.  If you’re lucky, you may see him singing and playing his guitar – we have heard that he played at one of the WNFR Buckle Presentations and he is a regular singing cowboy at the Purple Cowboy Campfire during the California Rodeo in Salinas in July every year.

Join us in welcoming Trevor to our Purple Cowboy family and look out for his updates from the road all throughout the year!