Wednesday, October 16th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on top of their breast health with self exams, doctor visits and mammograms.
Grassroots campaign celebrates year’s top fundraisers to support families facing breast cancer in their communities
A milestone was reached Monday night at the 14th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the 28 million dollar fundraising mark!
The campaign was created in 2004 by Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler. The idea was to raise money and awareness for breast cancer by challenging rodeo competitors and fans alike to wear pink. Wrangler is the title sponsor of TETWP and a portion of proceeds from everything sold within the Wrangler Tough Enough to Wear Pink merchandise collection goes back to the campaign fund.
Along with the generous support of western businesses such as Wrangler, Montana Silversmiths, Las Vegas Events, Twisted X Boots and Purple Cowboy Wines, Wrangler TETWP relies on the hard work of regional rodeos and western events across the country. The strength of the TETWP campaign is that funds raised stay local to benefit the community breast cancer charities. It is the dedication of volunteers on the ground at local events that drives the campaign.
“When we started the Tough Enough To Wear Pink campaign in 2004, we were overwhelmed by the support from the Professional Rodeo Cowboys Association, businesses, rodeo athletes, rodeo committees and western communities across the country. What seemed like an impossible dream to raise $50 million by our 20th Anniversary in 2024 is well on the way to becoming a reality,” commented Wheatley, herself a breast cancer survivor.
A notable example of the grassroots efforts is #1 PRCA rodeo fundraiser, Cattlemen’s Days Rodeo in Gunnison, Colo. A long-time Top Five Wrangler TETWP fundraiser, the Gunnison community has raised more than 2.7 million dollars through the TETWP campaign to support the fight against breast cancer in their hometown.
Founded 119 years ago in Gunnison Valley, Colo., Cattlemen’s Days Rodeo is considered the “Granddaddy of Colorado Rodeos.” Through the Cattlemen’s Days Rodeo, the community has shown its steadfast commitment to providing local funding for breast cancer awareness, prevention, education, support, breast screenings and equipment.
Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the Director of Wrangler TETWP and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers.
Hats Off to the Top Five Wrangler TETWP PRCA Rodeo Fundraisers 2018
Cattlemen’s Days Rodeo – Gunnison, Colorado
Crosby Fair & Rodeo – Crosby, Texas
Black Hills Stock Show & Rodeo-Rapid City, South Dakota
Magic Valley Stampede-Filer, Idaho
Lynden Rodeo-Lynden, Washington
And, the Top Five TETWP Special Events 2018
Cowboys for Cancer Research
Rancheros Visitadores TETWP
TETWP of Montana
TETWP Horse Show
TETWP of Northern Colorado
About Wrangler® Tough Enough To Wear Pink? ™
Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley along with Karl Stressman to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $28 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit www.toughenoughtowearpink.com.
Wrangler® has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day.
Wrangler is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. A VF Corporation (NYSE: VFC) brand, Wrangler is backed by one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies. For more information, visit Wrangler.com.
Each April, we’ve team up with our friends to turn the Western community PINK! Our goal is to spread the word about breast cancer awareness and research, designating April Tough Enough to Wear Pink month.
We’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.
We’ll be reposting those stories to our Tough Enough to Wear Pink Facebook page. Please make sure you’re a fan, so you can follow along with us.
A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some!
We’ll also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.
Also, this year you can enter to win weekly prizes through our “2018 Tough Enough to Wear Pink Pledge” campaign. All who sign up are also entered into the grand prize drawing of two Gold Buckle seats at the 2018 Wrangler National Finals Rodeo.
Simply visit the “pledge” form. Fill out the required information and tell us how you pledge to support breast cancer awareness and research with at least one action this month.
Your pledge may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)
Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.
The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.
If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.
If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.
And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.
October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our promise to support breast cancer awareness and research. It also serves as a reminder to ourselves and loved ones to schedule a breast health check-up or mammogram.
After you have that covered, join us in celebrating Tough Enough to Wear Pink Day on October 19. We’re asking our fans to show your support for breast cancer awareness by wearing pink and encouraging your household, coworkers and friends to do the same on October 18.
We’ve also saddled up with our friends at Clayhouse wines through Paso Pardners in Pink. Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.
2017 marks the 13th Anniversary of the founding of Wrangler Tough Enough to Wear Pink. To date, more than $25 million dollars have been raised through Tough Enough to Wear Pink, the campaign encourages competitors and fans at rodeos and western events around the country to wear pink to raise awareness and funds. It’s all made possible with the help of sponsors like Wrangler, Montana Silversmiths, Pro Rodeo Cowboys Association, Clayhouse and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough To Wear Pink in 2024.
Throughout October, Tough Enough to Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the Tough Enough to Wear Pink Facebook Page so you don’t miss an update.
This year, we’re recognizing Breast Cancer Awareness Month early with the start of Paso Pardners in Pink. We’ve joined forces with friends from Paso Robles in the fight against breast cancer through Paso Pardners in Pink.
Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer.
Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 13th anniversary in 2017. To date, $27 million has been raised at rodeos and western events to support families facing breast cancer, early detection and research. The goal is $50 million by the 20th anniversary.
The fight against breast cancer hits close to home here at Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.
Terry created Tough Enough to Wear Pink, a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.
Each April, the Western community turns pink to support breast cancer awareness and research, designating it Tough Enough to Wear Pink month.
The cause hits close to home for our team at Purple Cowboy and many of you in our community. Terry Wheatley, Purple Cowboy creator and founder of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.
Throughout April, we’ll be sharing stories across our social channels to support our friends and family who are “Western Tough.” One of those “Western Tough” teams, Twisted X, will again be sharing breast cancer survivor stories on their Facebook page every day in April.
Purple Cowboy is a proud supporter of Tough Enough to Wear Pink in the fight against breast cancer. Tough Enough to Wear Pink nights at rodeos and Western events raise funds for breast cancer research and awareness to benefit their local communities.
In honor of Tough Enough to Wear Pink Month this April, we encourage you to head out and attend a Tough Enough Night at a rodeo near you.
Here are a few across the U.S. to get you started:
RAM National Circuit Finals – Kissimmee, FL – Tough Enough to Wear Pink Night, April 8
Red Bluff Roundup – Red Bluff, CA – Tough Enough to Wear Pink Night, April 23
Clovis Rodeo – Clovis, CA – Tough Enough to Wear Pink Night, April 30