Each April, we’ve team up with our friends to turn the Western community PINK! Our goal is to spread the word about breast cancer awareness and research, designating April Tough Enough to Wear Pink month.
We’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.
We’ll be reposting those stories to our Tough Enough to Wear Pink Facebook page. Please make sure you’re a fan, so you can follow along with us.
A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some!
We’ll also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.
Also, this year you can enter to win weekly prizes through our “2018 Tough Enough to Wear Pink Pledge” campaign. All who sign up are also entered into the grand prize drawing of two Gold Buckle seats at the 2018 Wrangler National Finals Rodeo.
Simply visit the “pledge” form. Fill out the required information and tell us how you pledge to support breast cancer awareness and research with at least one action this month.
Your pledge may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)
The fight against breast cancer is a cause we hold close to our hearts here at the Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.
It’s a story that many in our online Purple Cowboy community share. Let’s stand together, support each other and help fight this devastating disease by sharing our strength and sharing our stories.
This year, we’re asking you to share your personal story, or the story of someone you care about who has been affected by breast cancer in our “Celebrate Survivors” campaign.
By submitting your story, you’ll be entered for a chance to win two tickets to the Wrangler National Finals Rodeo in Las Vegas this December!
Your story may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)
Thank you in advance for helping in the fight against breast cancer and supporting Tough Enough to Wear Pink! Learn more about Tough Enough to Wear Pink, also founded by Terry Wheatley, at: http://www.toughenoughtowearpink.com/ .
It’s our favorite time of the year – time for the Wrangler National Finals Rodeo! THE biggest rodeo of the year will be happening December 4th through the 13th at the Thomas & Mack Center in Las Vegas, NV. It’s time to pack your bags and plan for an epic trip to Sin City!
Here are our top five picks for things to do while in town for the WNFR:
Check out a show! From Hank Williams Jr. to Lady Antebellum and Big & Rich to Sara Evans, the WNFR has pulled together a primo listing here of the top country shows in Las Vegas at the same time as the rodeo.
Explore the town. Take a break from the rodeo and take a stroll down the strip. Maybe check out a show, drop some dough on a blackjack table, or go take your photo in front of the famous Las Vegas sign – the world is your oyster!