This October, we’re recognizing Breast Cancer Awareness Month with “Turn Paso Pink.” With Clayhouse Cabernet Sauvignon, also hailing from “Cowboy Wine Country,” we’ve teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.
Purple Cowboy creator and Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler National Finals Rodeo on one night of the competition to raise awareness. The idea took off and Tough Enough To Wear Pink is celebrating its 14th anniversary in 2018. To date, $26 million has been raised at rodeos and western events to support families facing breast cancer, early detection and research. The goal is $50 million by the 20th anniversary.
Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.
The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.
If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.
If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.
And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.
October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our promise to support breast cancer awareness and research. It also serves as a reminder to ourselves and loved ones to schedule a breast health check-up or mammogram.
After you have that covered, join us in celebrating Tough Enough to Wear Pink Day on October 19. We’re asking our fans to show your support for breast cancer awareness by wearing pink and encouraging your household, coworkers and friends to do the same on October 18.
We’ve also saddled up with our friends at Clayhouse wines through Paso Pardners in Pink. Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.
2017 marks the 13th Anniversary of the founding of Wrangler Tough Enough to Wear Pink. To date, more than $25 million dollars have been raised through Tough Enough to Wear Pink, the campaign encourages competitors and fans at rodeos and western events around the country to wear pink to raise awareness and funds. It’s all made possible with the help of sponsors like Wrangler, Montana Silversmiths, Pro Rodeo Cowboys Association, Clayhouse and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough To Wear Pink in 2024.
Throughout October, Tough Enough to Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the Tough Enough to Wear Pink Facebook Page so you don’t miss an update.
This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls who have made this campaign their own.