Tough Enough Gives Thanks!

Tough Enough Gives Thanks!

TETWP 2014 Thank You


On this Giving Tuesday, we want to thank everyone who has helped support the fight against breast cancer this year!

Including the top five rodeos that raised funds for Tough Enough to Wear Pink in 2014:

1. Cattlemen’s Days

2. Black Hills Stock Show & Rodeo

3. Minot Y’s Men’s Rodeo

4. Red Bluff Roundup

5. Lynden Rodeo


And send out a big ‘thank you’ to these special events:

1. Cowboys for Cancer Research, New Mexico State University TETWP

2. TETWP of Montana

3. Rancheros Visitadores TETWP

4. TETWP Horse Show

5. Run for the Cause – North Carolina

Tough Enough To Wear Pink - Purple Cowboy Blog

Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Join Tough Enough in Las Vegas at the Wrangler National Finals Rodeo, starting this Thursday, December 4 through December 13! And don’t forget to wear your pink for Tough Enough to Wear Pink Night on December 8 at the Thomas & Mack Arena.

While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.

And, don’t forget that our Purple Cowboy endorsee, Trevor Knowles is headed to the Wrangler NFR in the lead in steer wrestling with $91,804 in total winnings. Get his autograph at the Steer Wrestlers WNFR Autograph Session from 12pm to 2pm on Friday, December 5. Keep an eye on the schedule of events  and watch Trevor compete live!

Can’t be there in person? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.

OR catch up on each day’s action online at 6 p.m. Pacific nightly on and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.

Check out our recommendations of top things to do while in Vegas here.

It’s Tough Enough’s 10th Anniversary

It’s Tough Enough’s 10th Anniversary

Tough Enough To Wear Pink - Purple Cowboy Blog

Celebrate the 10th Anniversary of Tough Enough To Wear Pink: $17 million raised since 2004

The rodeo season is coming to a close as professional cowboys and cowgirls compete for this year’s top titles with high hopes to walk away with a title at this year’s Wrangler National Final’s Rodeo. All along the way, they’re sporting pink to help raise money for Tough Enough to Wear Pink.

Purple Cowboy Wines is a proud supporter of Tough Enough to Wear Pink, an organization dedicated to breast cancer awareness and research. This year, Tough Enough to Wear Pink is celebrating its 10th anniversary!

How it all began…

Back in 2004, Wine Sisterhood founder and Purple Cowboy Boss Lady, Terry Wheatley, teamed up with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA), and proposed a colorful dare to their toughest friends.

The dare: dress in pink and blaze across the Wrangler National Finals Rodeo arena in support of breast cancer awareness and research. That dare was met, and those cowboys and cowgirls tore up the arena dressed in pink!

Terry wanted to bring attention to the need for early detection and a cure for breast cancer, starting with that first Tough Enough to Wear Pink Day. She herself had breast cancer surgery; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

Tough Enough today

Tough Enough To Wear Pink - Purple Cowboy Blog

This year, Tough Enough to Wear Pink is celebrating its 10th anniversary and $17 million raised since 2004!

Now a full-fledged national campaign, with sponsors like Wrangler, Tough Enough to Wear Pink provides a campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities. Purple Cowboy is also the official wine of the PRCA!

Rodeos around the country designate Tough Enough to Wear Pink Days, encouraging patrons and rodeo participants to dress in pink to show their support for the cause. These Tough Enough Days pull in some serious support! Last year, the top fundraiser was the “Cowboys For Cancer Research” in Las Cruces, NM at a whopping $906,424!  (Check out all the top fundraisers here.)

How to get involved

Tough Enough Hoodie - Purple Cowboy Blog

Coming up soon on the rodeo circuit is the Minot Y’s Men’s Rodeo-Badlands Circuit Finals in Minot, North Dakota on October 10th.  It’s a rodeo you won’t want to miss, last year those cowboys made it into the top 10 fundraising events (raising a whopping $110,271.00!) and we’re excited to see how they do this year.

The Guadalupe County Fair and Rodeo will be making a donation to Relay For Life of Guadalupe County for each person wearing PINK on Saturday, October 11, 2014 at their Tough Enough to Wear Pink Day in Seguin Texas.

Later in October, get ready for Bareback Riding, Steer Wrestling, Team Roping, Saddle Bronco Riding, Tie-Down Roping, Barrel Racing, and Bull Riding at the 67th Annual Indiantown Rodeo in Indianatown, Florida on October 17th and 18th.

Also on Friday October 17th is the Day of the Cowboy Western Heritage Day and Ranch Rodeo benefit for cancer awareness in Hartstelle, Alabama.

Stop by Moapa Valley Riders Jackpot  in Logandale, Nevada for their Barrels and Poles Jackpot and pick up a raffle ticket while you watch the show.

November 22 wraps up the 2014 Tough Enough to Wear Pink rodeo circuit in Inverness, Florida with the Citrus Stampede Rodeo. Put on some Pink and head out with some of the toughest cowboys and cowgirls in the business as they compete for their chance at a spot at this year’s Wrangler National Finals Rodeo in Las Vegas, Nevada.

Check out the full TETWP rodeo calendar for more details.

Rock the pink! Are you Tough Enough?

(Looking for Purple Cowboy Wines in your area? Fill out this form and our team will be happy to help you track it down.)

Saddle Up for the TETWP Horse Show!

Saddle Up for the TETWP Horse Show!

Hauling For Hope II[1] The 7th Annual Tough Enough To Wear Pink Horse Show is gearing up for another amazing year!  During its existence, the show has raised $157,500! Funds raised have been donated to the Stefanie Spielman Fund for Patient Assistance. Last year’s show was the best so far, raising $50,000, nearly one-third of the total money raised, to date. TETWP Golf Cart SignThe 2013 show is September 20-22 at Roberts Arena in Wilmington, Ohio. The horse show has many of the standard classes, along with a few special ones. Each year they have an “In Memories Class” and a “Survivors Class.”  The main goal is to have more participants in the “Survivors” class, in 2012 there were 17 riders that came through the gate!  There is still a large gap in numbers between these two classes, but they plan on having the show for many years to come!  Last year’s show saw a 10% increase in overall participants with 1650 riders – simply amazing! The dedicated folks at the horse show have had an amazing collection of items donated over the last six years to aid in their fundraising efforts. In the past, they’ve raffled such items as a pink manure spreader and a pink horse trailer! This year will be no different. In addition to another pink horse trailer, the group will be raffling a golf cart! Raffle tickets can be purchased throughout the year. The cost is $5 per ticket or five for $20. The drawing will be held at the show in September.  The first ticket drawn will be for the pink horse trailer and the second ticket drawn will be for the golf cart. Last year tickets were sold to people all across the country!  Anyone interested in purchasing raffle tickets may do so by visiting, or by emailing or Please leave your phone number and the wonderful TETWP Horse Show team will be happy to contact you!