Celebrate Breast Cancer Survivors!

Celebrate Breast Cancer Survivors!

The fight against breast cancer hits close to home here at Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.

Terry created Tough Enough to Wear Pink, a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.

Once again, we’re asking you to share your personal breast cancer “Survivor Story” in the “Celebrate Survivors” campaign.

By submitting your story, you’ll be entered for a chance to win two tickets to the Wrangler National Finals Rodeo in Las Vegas this December!

Your story may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)

Thank you in advance for helping in the fight against breast cancer and supporting Tough Enough to Wear Pink! Learn more about Tough Enough to Wear Pink at: http://www.toughenoughtowearpink.com/.

Don’t forget! Our Purple Cowboy Wines are proud to support Tough Enough to Wear Pink! Learn where to find them near you.

Cheers to Western Tough Month!

Cheers to Western Tough Month!

April is Tough Enough to Wear Pink month!

Each April, the Western community turns pink to support breast cancer awareness and research, designating it Tough Enough to Wear Pink month.

The cause hits close to home for our team at Purple Cowboy and many of you in our community. Terry Wheatley, Purple Cowboy creator and founder of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

Throughout April, we’ll be sharing stories across our social channels to support our friends and family who are “Western Tough.” One of those “Western Tough” teams, Twisted X, will again be sharing breast cancer survivor stories on their Facebook page every day in April.

Follow Twisted X and Tough Enough to Wear Pink on Facebook so you don’t miss an update.

As a reminder, here are some other ways you can support breast cancer awareness and research through Tough Enough to Wear Pink:

Cheers to a beautiful Tough Enough to Wear Pink Month!

Support “Tough Enough” at a Rodeo Near You

Support “Tough Enough” at a Rodeo Near You

Purple Cowboy is a proud supporter of Tough Enough to Wear Pink in the fight against breast cancer. Tough Enough to Wear Pink nights at rodeos and Western events raise funds for breast cancer research and awareness to benefit their local communities.

In honor of Tough Enough to Wear Pink Month this April, we encourage you to head out and attend a Tough Enough Night at a rodeo near you.

Here are a few across the U.S. to get  you started:

  • RAM National Circuit Finals – Kissimmee, FL – Tough Enough to Wear Pink Night, April 8
  • Red Bluff Roundup – Red Bluff, CA – Tough Enough to Wear Pink Night, April 23
  • Clovis Rodeo – Clovis, CA – Tough Enough to Wear Pink Night, April 30

Visit the events section of the Tough Enough website and the Events section of the Tough Enough Facebook Page for a long list of events. We hope to see you at a show soon!

Mardi Gras-inspired Muffulettas

Mardi Gras-inspired Muffulettas

Muffulettas were invented in 1906 at that very same Central Grocery in New Orleans. It’s a sandwich built on a whole loaf of round sesame bread — the whole loaf turns into a sandwich. Muffulettas are then stuffed with salami and ham, loaded with Provolone and made unique with a perfectly greasy olive salad – the oil soaks into the bread for the perfect February treat. The flavors came from a late 1800s, Sicilian wave of workers that entered New Orleans in big numbers, bringing their tasty cuisine to Southern Lousiana. If you really want to eat like a local, eat your muffuletta with local Zapp’s potato chips and you’re set for the season.

When serving, muffuletta sandwiches are delicious with red wines like Purple Cowboy Trail Boss Cabernet and Purple Cowboy Tenacious Red – the salty mix of olives and salami brings out the fruitiness of the wines.

Here’s the Wine Sisterhood’s take on the Muffuletta sandwich – happy munching!

Olive Salad Ingredients:

1 cup chopped green olives
1 cup chopped black olivesed
1 tablespoon capers
1/3 cup diced roasted red bell pepper
1/4 cup diced celery
2 tablespoons parsley, chopped fine
2 teaspoons garlic, minced
2 tablespoons red wine vinegar
2 tablespoons olive oil
Salt and pepper, to taste

Sandwich Ingredients:

1 round loaf of Italian bread — anywhere between 6 and 10 inches in diameter, cut in half crosswise with the insides scooped out

at least 4 ounces each thinly sliced salami, deli ham and mortadella

at least 4 ounces thinly sliced provolone cheese

Directions:

At least 6 hours before preparing sandwich Make the olive salad by mixing together the chopped green and black olives, capers, roasted bell pepper, celery, parsley, garlic, red wine vinegar, olive oil and salt and pepper. Set in a non-reactive bowl and put the bowl in the refrigerator.

Queso and Purple Cowboy for the Big Game!

Queso and Purple Cowboy for the Big Game!

Purple Cowboy Cabernet and Queso

Next Sunday, eyes will be glued to the TV, watching THE big game of the year. Our bellies will be glued to all the tasty treats this all-American tradition entails. The Wine Sisterhood shared this almost-effortless queso dip recipe that is perfect to bring along to that game-day party.

Queso Ingredients

Queso

Ingredients:

1 bell pepper – chopped fine
1 onion – chopped fine
3 stalks celery – chopped fine
1 pound hamburger meat
2 tablespoons taco seasoning
1 18-ounce can of diced tomatoes, drained
1 4-ounce can of diced green chile peppers, drained and rinsed
2 pounds American cheese
Salt and pepper to taste

Directions:

Step one: Open a bottle of wine, pour yourself a glass and sip. (Don’t forget! You can search for any of the Middle Sister Wines using the wine locator here. And remember, all of the wines featured in this post are available in the Middle Sister Online Wine Shop.)

Step two: Heat 1 tablespoon neutral oil over medium-high heat in a large saucepan or dutch oven.

Queso - celery, onions and peppers

Step three: Add bell pepper, onion and celery, stir to combine. Saute vegetables for about 3-4 minutes, stirring constantly. Add hamburger meat, stir to break up. Cook until brown. Add taco seasoning. Stir through until combined.

Weekend Queso Recipe

Step four: Add drained diced tomatoes and rinsed chile peppers. Stir through until combined.

Queso - Add the cheese!

Step five: Add American cheese in chunks and stir through to incorporate.

Queso Chip Dip Recipe

Serve with tortilla chips or large corn chips and enjoy! Keep a batch warm in a slow cooker for all-day enjoyment. Pair with a glass of Purple Cowboy Trail Boss Cabernet!

 

Tough Enough To Wear Pink Reaches $25 Million Raised!

Terry Wheatley and Lacey Wheatley with Tough Enough To Wear Pink

Making a big impact—one small donation at a time.

A milestone was reached Monday night at the 12th Annual Wrangler® Tough Enough to Wear Pink(TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $25 million fundraising mark!

The campaign was created in 2004 by Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler and now Commissioner of the Professional Rodeo Cowboys Association (PRCA). The idea was to raise money and awareness for breast cancer by challenging rodeo competitors and fans alike to wear pink. Wrangler is the title sponsor of TETWP and a portion of proceeds from everything sold within the Wrangler Tough Enough to Wear Pink merchandise collection goes back to the campaign fund.

Along with the generous support of western businesses such as Wrangler, Montana Silversmiths, Twisted X Boots and Purple Cowboy wines, Wrangler TETWP relies on the hard work of regional rodeos and western events across the country. The strength of the campaign is funds raised stay locally to benefit community breast cancer charities. It is the dedication of volunteers on the ground at local events that drives the campaign.

Gunnison TETWP Truck

“More than 300 rodeos and events participate each year, with the support of Wrangler, the title sponsor of this campaign. Small donations add up to make a tremendous positive impact for families facing breast cancer and the entire community,” commented Wheatley.

A notable example of the grassroots efforts is the Cattlemen’s Days Rodeo in Gunnison, CO. A long-time Top Five Wrangler TETWP fundraiser, the Gunnison western community has raised close to $2 million over the years to support the fight against breast cancer in their hometown.

Among their goals is to make Gunnison Valley Health the number one rural hospital for breast cancer care in the U.S. by providing funds for services, medical equipment and support. Money raised by the campaign also financed the purchase of a patient transportation vehicle. The 2016 Ram 1500 truck, custom-wrapped in the Wrangler TETWP logo, is designated to safely transport Gunnison breast cancer patients requiring advanced treatment to medical centers outside the small community, such as in Denver. These journeys can take up to 200 miles one-way over winding country roads and narrow mountain passes.

Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the Director of Wrangler TETWP and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers. Her daughter Katie supports the social media outreach for the campaign.

Hats Off to the Top Five Wrangler TETWP Fundraisers in 2016

– C4CR/NMSU Aggies TETWP-Las Cruces, NM

– Cattlemen’s Days Rodeo – Gunnison, CO

– Wrangler TETWP of Montana-Missoula, MT

– Crosby Fair and Rodeo-Crosby, TX

– Rancheros Visitadores-Solvang, CA

Find Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Find Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

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The Wrangler National Finals Rodeo is just under two weeks away! Remember to stop by and say hello to the Tough Enough to Wear Pink team if you’re headed to Las Vegas for the big event.

Don’t forget to pack your pink! The Thomas Mack Arena will be awash in pink on Monday, December 5, for Tough Enough to Wear Pink Night.

Wrangler NFR 2015

Join Tough Enough to Wear Pink in Las Vegas during the WNFR at the following locations:

  • Visit the PRCA Committee Convention booth #SP 10 (November 29-December 1) at South Point
  • Shop the Tough Enough to Wear Pink booth #6167 at the Country Christmas downtown
  • Stop by the Tough Enough to Wear Pink trailer at the WNFR Fan Zone

Can’t make it to Las Vegas for the WNFR? Follow along online and watch daily at home! Visit the Pro Rodeo site for the official schedule and check your local listings.

Survivor Stories – Winner Announcement!

Survivor Stories – Winner Announcement!

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats at the Wrangler National Finals Rodeo coming up in December.

And the winner is… Karen from El Paso, Texas!

Here’s her story in her own words:

Thank you to everyone who submitted a story in our “Survivor Stories” campaign. Remember to watch the Tough Enough To Wear Pink Facebook Page to read many of the stories submitted.

And thank you for being Tough Enough To Wear Pink!

Tough Enough To Wear Pink Day is October 19!

Tough Enough To Wear Pink Day is October 19!

October is Breast Cancer Awareness Month

Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal.

We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research all year round. It’s through your efforts that Tough Enough To Wear Pink has raised $24 million to date.

But we have more work to do.

Celebrate Breast Cancer Survivors

Through our continued outreach and your support, we’re determined to hit the goal of $50 million by the Tough Enough To Wear Pink 20th anniversary in 2024.

This month, Tough Enough To Wear Pink will be sharing the breast cancer “Survivor Stories” collected over the past few months. They’ll also announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October.

And don’t forget to mark your calendars — Tough Enough to Wear Pink Day is October 19. Make sure you’re following the TETWP Facebook Page and RSVP to the Tough Enough To Wear Pink Day event so you don’t miss an update!

We’re challenging you to paint the world pink on October 19. Rally your families, friends and coworkers to do the same and show support for all of the breast cancer survivors in our lives.

Feel free to come up with your own special ways for raising awareness, but here are a few ideas for how to get you started:

  • Encourage family members to wear pink.
  • Spread the word around your office or workplace that October 19 is Tough Enough to Wear Pink Day. Encourage your coworkers to wear pink.
  • Send a card or small gift to a special person in your life who is a breast cancer survivor.
  • Follow the breast cancer survivor stories that are being shared all month long on the Tough Enough To Wear Pink Facebook page.

Remember to follow the Tough Enough to Wear Pink blog and Facebook page for all the latest updates.

October is Breast Cancer Awareness Month

October is Breast Cancer Awareness Month

Gear Up to Support Tough Enough To Wear Pink!

09072016 TETWP Blog

 

October is Breast Cancer Awareness Month—time to remember those we have lost, celebrate survivors and vow to carry on the fight. If you or someone you love hasn’t had a breast health check-up or mammogram, this is a great time to take that important step for prevention and early detection.

This year, we’ll be celebrating Tough Enough To Wear Pink Day on October 19. On October 19, we’re challenging all of our fans to show their support for the fight against cancer by painting the world pink. We encourage you, your friends and co-workers to wear pink. Tell us you’re participating in this worldwide event on the Tough Enough To Wear Pink Facebook page, and we’ll send you a reminder.

We’re also celebrating a big milestone. To date, more than $24 million dollars have been raised through Tough Enough To Wear Pink, through rodeos and western events across the country and the generous support of sponsors like Wrangler, Montana Silversmiths, PRCA and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough To Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce our “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the TETWP Facebook Page so you don’t miss an update.

And if you’re feeling like your pink gear needs a little freshening up, we encourage you to visit the Tough Enough Store and stock up on all your favorites in preparation for October.

Or, shop special Tough Enough to Wear Pink items offered by some of the cause’s sponsors:

Wrangler Tough Enough to Wear Pink Shirt 2016

 

wrangler-rope-logo-latest

Don a shirt that shows your support for Tough Enough To Wear Pink with a purchase from Wrangler, TETWP’s presenting sponsor.

Montana Silversmiths Pink Ribbon Necklace 2016

 

MontanaSilversmiths

Find a new belt buckle, watch or necklace in the Tough Enough To Wear Pink section of Montana Silversmiths.

Twisted X Boot 2016

twistedx
Give breast cancer “the boot” when you purchase pink footwear from Twisted X Boots. Contact Twisted X here to find their boots and shoes in stores near you.

Purple Cowboy Rancher's Rose
Relax with a bottle of Purple Cowboy wines! A portion of the proceeds from the sale of each bottle of Purple Cowboy wines—Tenacious Red Blend, Trail Boss Cabernet Sauvignon and Rancher’s Reserve Rosé, go back to Tough Enough To Wear Pink.

Follow the Tough Enough to Wear Pink blog and Facebook page for all the latest updates.