This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls who have made this campaign their own.
Watch the video above to listen to a special message from Tough Enough to Wear Pink co-founder, Terry Wheatley. We’ll see you at Tough Enough to Wear Pink night at the Wrangler National Finals Rodeo on December 8!
Learn more about the story behind Tough Enough to Wear Pink here.