Tough Enough To Wear Pink Day is October 19!

October is Breast Cancer Awareness Month

Everybody knows a survivor, a family member or friend fighting the disease, or has lost a loved one to breast cancer. It’s time for a cure and there has been tremendous progress towards that goal.

We want to thank our friends, fans and family members who work tirelessly to support breast cancer awareness and research all year round. It’s through your efforts that Tough Enough To Wear Pink has raised $24 million to date.

But we have more work to do.

Celebrate Breast Cancer Survivors

Through our continued outreach and your support, we’re determined to hit the goal of $50 million by the Tough Enough To Wear Pink 20th anniversary in 2024.

This month, Tough Enough To Wear Pink will be sharing the breast cancer “Survivor Stories” collected over the past few months. They’ll also announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October.

And don’t forget to mark your calendars — Tough Enough to Wear Pink Day is October 19. Make sure you’re following the TETWP Facebook Page and RSVP to the Tough Enough To Wear Pink Day event so you don’t miss an update!

We’re challenging you to paint the world pink on October 19. Rally your families, friends and coworkers to do the same and show support for all of the breast cancer survivors in our lives.

Feel free to come up with your own special ways for raising awareness, but here are a few ideas for how to get you started:

  • Encourage family members to wear pink.
  • Spread the word around your office or workplace that October 19 is Tough Enough to Wear Pink Day. Encourage your coworkers to wear pink.
  • Send a card or small gift to a special person in your life who is a breast cancer survivor.
  • Follow the breast cancer survivor stories that are being shared all month long on the Tough Enough To Wear Pink Facebook page.

Remember to follow the Tough Enough to Wear Pink blog and Facebook page for all the latest updates.