Hats Off to Tough Enough Events

Hats Off to Tough Enough Events


The Tough Enough To Wear Pink™ Western Campaign to raise money and awareness for breast cancer raised over $17 million dollars in 2013 through the hard work of regional rodeos and western events across the country.   The monies raised stayed local to benefit community breast cancer charities – which is the strength of the campaign’s success.

“2013 marked the ninth anniversary of Tough Enough to Wear Pink at the Wrangler NFR and the campaign continues to gain momentum.  Nobody could have imagined that together we would raise millions of dollars for the cause,” said Terry Wheatley. A breast cancer survivor herself, Wheatley is an entrepreneur, wife and mother to professional rodeo competitors.  She founded Tough Enough to Wear Pink in 2004 with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA).

We tip our hats to everyone who raised money for breast cancer awareness and research through Tough Enough to Wear Pink and these top 10 fundraising events and rodeos:

  1. “Cowboys For Cancer Research” Las Cruces, NM, $906,424.09
  2. Cattlemen’s Days – Gunnison, Colorado, $205,950.00
  3. Missoula Stampede – Missoula, Montana, $145,000.00
  4. Minot Y’s Mens Rodeo-Badlands Circuit Finals, Minot, ND, $110,271.00
  5. Rancheros Visitadores TETWP – Solvang, California, $100,000.00
  6. Black Hills Stock Show and Rodeo – Rapid City, SD, $82,310.00
  7. Tough Enough to Wear Pink Horse Show – Wilmington, OH, $65,000.00
  8. Big Sky Pro Rodeo Roundup – Great Falls, Montana, $45,357.00
  9. Crosby Fair and Rodeo – Crosby, Texas, $40,000.00
  10. Red Bluff Round-Up – Red Bluff, California,  $34,311.53