Legend has it that there once was a group of winemakers who loved to ride rodeo on the weekends. They tasted so much red wine while putting the blends together that their teeth turned purple. They became known as the Band of the Purple Cowboys. Purple Cowboy wines are a tribute to these winemaking, rodeo-riding cowboys.

100% of Purple Cowboy’s Profits are Donated to

Tough Enough To Wear Pink

Wine Sisterhood founder, Terry Wheatley, is a breast cancer survivor and the Purple Cowboy wines she created have long given back to Tough Enough To Wear Pink. Terry co-founded Tough Enough To Wear Pink in 2004 with the idea that cowboys would wear pink at the Wrangler® National Finals Rodeo on one night of the competition to raise awareness. The idea took off and a movement was born. To date, $35 million has been raised at rodeos and western events to support families facing breast cancer, early detection, and research.

Pack pink for NFR!  This year, put on your pink and join the entire NFR family on Monday, December 6th and be Tough Enough to Wear Pink!

Seventeen years ago, the first NFR cowboys entered the arena dress in pink to bring awareness to breast cancer and support those who are in their toughest fight. Don your favorite pink bib and tucker on Monday, December 6th to help us continue the tradition and support Tough Enough to Wear Pink Day!


Wines of the West is dedicated to curating a unique collection of wines that hail from Paso Robles, CA aka “Cowboy Wine Country.”

Save 15% on your first purchase of Purple Cowboy wines using promo code PCFORNFR.

Offer valid through *12/31/21