George Strait TETWP Golf Tournament

George Strait TETWP Golf Tournament

The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure.

Watch the video above produced by Cowgirl Magazine, including interviews with Tough Enough co-founders Terry Wheatley and Karl Stressman, PRCA Commissioner, about how the organization began and where it’s headed.

George Strait with 10th Anniversary Tough Enough bottle of Purple Cowboy Wine

Once again, big thanks to George Strait, Wrangler and PRCA for their support of Tough Enough to Wear Pink!

View more photos from the tournament on the Wrangler Facebook Page here.

Tough Enough 10th Anniversary Message

Tough Enough 10th Anniversary Message

This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls who have made this campaign their own.

Watch the video above to listen to a special message from Tough Enough to Wear Pink co-founder, Terry Wheatley. We’ll see you at Tough Enough to Wear Pink night at the Wrangler National Finals Rodeo on December 8!

Learn more about the story behind Tough Enough to Wear Pink here.

Tough Enough Breast Collar Fundraiser

Tough Enough Breast Collar Fundraiser


You could be the lucky winner of a gorgeous new breast collar after this year’s Wrangler National Finals Rodeo and support Tough Enough to Wear Pink at the same time!

Tough Enough has teamed up with Western Dove, a family owned tack store featuring hand-made, one-of-a-kind tack sets and accessories, to raise money with their donation of a unique breast collarThis breast collar will be worn by barrel racing contestant Christine Laughlin during the Tough Enough round on December 8 at the 2014 NFR! 


Purchase a raffle ticket, starting at $5, on the fundraising site here. The winning raffle ticket will be drawn after the Tough Enough round at the Wrangler NFR. 100% of the proceeds will go to support Tough Enough to Wear Pink and our mission to raise awareness about breast cancer and the need for a cure.

Enter the Raffle Here.

Good luck!

Tough Enough Gives Thanks!

Tough Enough Gives Thanks!

TETWP 2014 Thank You


On this Giving Tuesday, we want to thank everyone who has helped support the fight against breast cancer this year!

Including the top five rodeos that raised funds for Tough Enough to Wear Pink in 2014:

1. Cattlemen’s Days

2. Black Hills Stock Show & Rodeo

3. Minot Y’s Men’s Rodeo

4. Red Bluff Roundup

5. Lynden Rodeo


And send out a big ‘thank you’ to these special events:

1. Cowboys for Cancer Research, New Mexico State University TETWP

2. TETWP of Montana

3. Rancheros Visitadores TETWP

4. TETWP Horse Show

5. Run for the Cause – North Carolina

Tough Enough To Wear Pink - Purple Cowboy Blog

Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Join Tough Enough in Las Vegas at the Wrangler National Finals Rodeo, starting this Thursday, December 4 through December 13! And don’t forget to wear your pink for Tough Enough to Wear Pink Night on December 8 at the Thomas & Mack Arena.

While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.

And, don’t forget that our Purple Cowboy endorsee, Trevor Knowles is headed to the Wrangler NFR in the lead in steer wrestling with $91,804 in total winnings. Get his autograph at the Steer Wrestlers WNFR Autograph Session from 12pm to 2pm on Friday, December 5. Keep an eye on the schedule of events  and watch Trevor compete live!

Can’t be there in person? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.

OR catch up on each day’s action online at 6 p.m. Pacific nightly on and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.

Check out our recommendations of top things to do while in Vegas here.

It’s Tough Enough’s 10th Anniversary

It’s Tough Enough’s 10th Anniversary

Tough Enough To Wear Pink - Purple Cowboy Blog

Celebrate the 10th Anniversary of Tough Enough To Wear Pink: $17 million raised since 2004

The rodeo season is coming to a close as professional cowboys and cowgirls compete for this year’s top titles with high hopes to walk away with a title at this year’s Wrangler National Final’s Rodeo. All along the way, they’re sporting pink to help raise money for Tough Enough to Wear Pink.

Purple Cowboy Wines is a proud supporter of Tough Enough to Wear Pink, an organization dedicated to breast cancer awareness and research. This year, Tough Enough to Wear Pink is celebrating its 10th anniversary!

How it all began…

Back in 2004, Wine Sisterhood founder and Purple Cowboy Boss Lady, Terry Wheatley, teamed up with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA), and proposed a colorful dare to their toughest friends.

The dare: dress in pink and blaze across the Wrangler National Finals Rodeo arena in support of breast cancer awareness and research. That dare was met, and those cowboys and cowgirls tore up the arena dressed in pink!

Terry wanted to bring attention to the need for early detection and a cure for breast cancer, starting with that first Tough Enough to Wear Pink Day. She herself had breast cancer surgery; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

Tough Enough today

Tough Enough To Wear Pink - Purple Cowboy Blog

This year, Tough Enough to Wear Pink is celebrating its 10th anniversary and $17 million raised since 2004!

Now a full-fledged national campaign, with sponsors like Wrangler, Tough Enough to Wear Pink provides a campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities. Purple Cowboy is also the official wine of the PRCA!

Rodeos around the country designate Tough Enough to Wear Pink Days, encouraging patrons and rodeo participants to dress in pink to show their support for the cause. These Tough Enough Days pull in some serious support! Last year, the top fundraiser was the “Cowboys For Cancer Research” in Las Cruces, NM at a whopping $906,424!  (Check out all the top fundraisers here.)

How to get involved

Tough Enough Hoodie - Purple Cowboy Blog

Coming up soon on the rodeo circuit is the Minot Y’s Men’s Rodeo-Badlands Circuit Finals in Minot, North Dakota on October 10th.  It’s a rodeo you won’t want to miss, last year those cowboys made it into the top 10 fundraising events (raising a whopping $110,271.00!) and we’re excited to see how they do this year.

The Guadalupe County Fair and Rodeo will be making a donation to Relay For Life of Guadalupe County for each person wearing PINK on Saturday, October 11, 2014 at their Tough Enough to Wear Pink Day in Seguin Texas.

Later in October, get ready for Bareback Riding, Steer Wrestling, Team Roping, Saddle Bronco Riding, Tie-Down Roping, Barrel Racing, and Bull Riding at the 67th Annual Indiantown Rodeo in Indianatown, Florida on October 17th and 18th.

Also on Friday October 17th is the Day of the Cowboy Western Heritage Day and Ranch Rodeo benefit for cancer awareness in Hartstelle, Alabama.

Stop by Moapa Valley Riders Jackpot  in Logandale, Nevada for their Barrels and Poles Jackpot and pick up a raffle ticket while you watch the show.

November 22 wraps up the 2014 Tough Enough to Wear Pink rodeo circuit in Inverness, Florida with the Citrus Stampede Rodeo. Put on some Pink and head out with some of the toughest cowboys and cowgirls in the business as they compete for their chance at a spot at this year’s Wrangler National Finals Rodeo in Las Vegas, Nevada.

Check out the full TETWP rodeo calendar for more details.

Rock the pink! Are you Tough Enough?

(Looking for Purple Cowboy Wines in your area? Fill out this form and our team will be happy to help you track it down.)

Trevor’s Update from the Rodeo Circuit!

Trevor’s Update from the Rodeo Circuit!

Trevor Knowles

Trevor Knowles, our Purple Cowboy Endorsee on the PRCA rodeo circuit has hit the top of the steer wrestling standings!

His recent appearance at the 91st Molalla Buckeroo PRCA rodeo just landed him at the top of the current world standings in steer wrestling! He won Saturday’s final go-round with a time of 4.3 seconds, placed second in the average with a 9.5 on two head, and earned a check for $3,487.

The earnings helped propel him ahead of four-time world champion Luke Branquinho. Way to go Trevor!

Read more about his latest win in the Portland Tribune.

Next up: the Calgary Stampede! Wishing Trevor the best of luck up there!

Trevor Knowles – Our New Purple Cowboy!

Trevor Knowles – Our New Purple Cowboy!

Trevor Knowles for Purple Cowboy

Real Cowboys Love Purple Cowboy… and Trevor Knowles is a Real Cowboy!

Read Trevor’s latest update from the Pro Rodeo Circuit here.

We’re proud to introduce a new addition to the Purple Cowboy family – Pro Rodeo Cowboy Trevor Knowles! He’s joining our team as a Purple Cowboy Endorsee on the Professional Rodeo Cowboy’s Association Circuit this year.

Trevor can celebrate his latest $25,000 win in steer wrestling with a glass of Purple Cowboy Tenacious Red or Trail Boss Cabernet Sauvignon.

All year long, he’ll be sharing his experiences and stories from the rodeo trail with us. We’ll be sharing his stories from the road here on our blog and over on our Facebook Page. Make sure you’re signed up for our newsletter so you don’t miss a word!

Sign Up today!

Originally from Baker City, Oregon, Trevor has been a PRCA competitor since 2001. His main events are steer wrestling and tie-down roping with his total PRCA career earnings topping more than $1.25 million! This cowboy has rodeo in his blood; his uncle is Butch Knowles, an NFR saddle bronc riding champion. His cousin, Blake Knowles is also a PRCA steer wrestler.


He’s qualified for the Wrangler National Finals Rodeo ten times since 2004 and currently holds a 6th place world standing in his events. At the 2013 WNFR, he won Round 1 with a time of 3.1 seconds and placed in three other rounds.

He’s got a couple of superstitions when it comes to competing, including “don’t eat chicken” and “don’t shave on game day.”

When he’s not riding, this single cowboy is an avid hunter and fisherman and he’s got a knack for music.  If you’re lucky, you may see him singing and playing his guitar – we have heard that he played at one of the WNFR Buckle Presentations and he is a regular singing cowboy at the Purple Cowboy Campfire during the California Rodeo in Salinas in July every year.

Join us in welcoming Trevor to our Purple Cowboy family and look out for his updates from the road all throughout the year!

Greetings from the California Rodeo!

Greetings from the California Rodeo!

California Rodeo Salinas
Credit: California Rodeo Salinas

The California Rodeo in Salinas is celebrating 103 years of Rodeo – July 18th through the 21stThe Wheatley family (sometimes known as one of the families behind Purple Cowboy), has competed at this rodeo for 40 years!  Jim Wheatley, husband of Purple Cowboy’s founder, won the Calf Roping and was the All-Around Champion Cowboy in 1973.

The Wheatley family makes the rodeo – known as “Big Week” – an annual vacation together with other rodeo friends including the Lockett family, the Grantham family and many more.  The Purple Cowboy “Cowboy Camp” campfire and barbecue has been enjoyed by the rodeo’s best cowboys and cowgirls each year including Trevor Brazil, David Motes, Brandon Beers, Sherrick Grantham, Patrick Smith, Kyle Lockett,  Stetson Vest, Frankie Martinez, John Chavez, Wes Goodrich, Travis Tryan, Brady and Riley Minor and many, many more.

Opening night of the rodeo, Thursday, July 18th is the annual Tough Enough to Wear Pink night to raise awareness for breast cancer.  A dollar of the ticket sales is donated to local breast cancer charities.

Stay tuned… we will be posting pictures on Facebook throughout the week from Purple Cowboy’s Cowboy Camp and rodeo action.