October is Breast Cancer Awareness Month

October is Breast Cancer Awareness Month

Gear Up to Support Tough Enough To Wear Pink!

09072016 TETWP Blog


October is Breast Cancer Awareness Month—time to remember those we have lost, celebrate survivors and vow to carry on the fight. If you or someone you love hasn’t had a breast health check-up or mammogram, this is a great time to take that important step for prevention and early detection.

This year, we’ll be celebrating Tough Enough To Wear Pink Day on October 19. On October 19, we’re challenging all of our fans to show their support for the fight against cancer by painting the world pink. We encourage you, your friends and co-workers to wear pink. Tell us you’re participating in this worldwide event on the Tough Enough To Wear Pink Facebook page, and we’ll send you a reminder.

We’re also celebrating a big milestone. To date, more than $24 million dollars have been raised through Tough Enough To Wear Pink, through rodeos and western events across the country and the generous support of sponsors like Wrangler, Montana Silversmiths, PRCA and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough To Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce our “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the TETWP Facebook Page so you don’t miss an update.

And if you’re feeling like your pink gear needs a little freshening up, we encourage you to visit the Tough Enough Store and stock up on all your favorites in preparation for October.

Or, shop special Tough Enough to Wear Pink items offered by some of the cause’s sponsors:

Wrangler Tough Enough to Wear Pink Shirt 2016



Don a shirt that shows your support for Tough Enough To Wear Pink with a purchase from Wrangler, TETWP’s presenting sponsor.

Montana Silversmiths Pink Ribbon Necklace 2016



Find a new belt buckle, watch or necklace in the Tough Enough To Wear Pink section of Montana Silversmiths.

Twisted X Boot 2016

Give breast cancer “the boot” when you purchase pink footwear from Twisted X Boots. Contact Twisted X here to find their boots and shoes in stores near you.

Purple Cowboy Rancher's Rose
Relax with a bottle of Purple Cowboy wines! A portion of the proceeds from the sale of each bottle of Purple Cowboy wines—Tenacious Red Blend, Trail Boss Cabernet Sauvignon and Rancher’s Reserve Rosé, go back to Tough Enough To Wear Pink.

Follow the Tough Enough to Wear Pink blog and Facebook page for all the latest updates.


October is Breast Cancer Awareness Month and a Month to Remember

October is Breast Cancer Awareness Month and a Month to Remember


October is Breast Cancer Awareness Month.  It is the month we all take time to remember those who have been lost to breast cancer and those who have struggled through treatment to beat the disease.  A sea of pink on television, in magazines, in sporting events is a reminder to all of us to schedule our mammograms.  Early detection saves lives.  October is the month to salute the doctors and researchers who continue to diligently work to find a cure for breast cancer.

Big Sky Pro Rodeo 2012

Tough Enough to Wear Pink launched in 2004 at the Wrangler National Finals Rodeo. Tough Enough to Wear Pink was co-founded by Terry Wheatley, the creator of Purple Cowboy Wines and the Wine Sisterhood.  Tough Enough to Wear Pink struck a cord within the western community.  Why?  Because cowboys, cowgirls and rodeo fans all had a friend, neighbor or family member who had been affected by the disease.  They wanted to show their support.

The sponsors of rodeo also wanted to show their support.



Wrangler was the first to answer the call.  For the first “pink performance” at the 2004 WNFR, Wrangler had pink shirts air shipped to the rodeo just in time for the Tough Enough to Wear Pink night – pink was not a “standard” color in a cowboy’s closet at the time.  Now it is because of Wrangler.

Wrangler has continued their support by becoming the Title Sponsor of Tough Enough to Wear Pink and has contributed hundreds of thousands of dollars through their sale of pink merchandise to multiple breast cancer charities.


Montana Silversmiths was also one of the original sponsors and they continue to support the campaign today.  The artists of Montana Silversmiths created a line of Tough Enough to Wear Pink jewelry that is sold in western stores throughout the country.  A percentage of the sale supports TETWP.


And now Twisted X has joined the sponsor family.  Twisted X developed a licensed collection of TETWP boots and footware.  Twisted X supports the campaign throughout the year by donating a portion of the sale of every pair sold in the TETWP Collection.

Everyone can show their support of Tough Enough to Wear Pink by purchasing the products from Wrangler, Montana Silversmiths and Twisted X.

October is the Breast Cancer AWARENESS month.  Raising awareness reminds us to get a mammogram, it reminds us to be thankful to the doctors and researchers searching for a cure, it reminds us to thank everyone involved in supporting their communities through their Tough Enough to Wear Pink events and it reminds us to the many sponsors that support the campaign.

– Terry Wheatley, Tough Enough to Wear Pink Co-Founder and Purple Cowboy “Boss Lady”