October 17 is Tough Enough To Wear Pink Day!

Wednesday, October 17th is Tough Enough To Wear Pink Day! On Tough Enough To Wear Pink Day, we encourage you to proudly wear pink to show your support for breast cancer awareness and research. It also serves as a great reminder to check in on your friends and family to make sure they’re staying on top of their breast health with self exams, doctor visits and mammograms.

And don’t forget to:

Here are a couple more ways you can support Tough Enough To Wear Pink this month:

Join the Gold Buckle Challenge!

Enter for a chance to win Gold Buckle seats at the Wrangler National Finals Rodeo! There, you’ll witness the top rodeo athletes dressed in their finest pink gear compete on the biggest Tough Enough To Wear Pink rodeo night of the year.

Annually, on Tough Enough To Wear Pink night at the Wrangler National Finals Rodeo, the Tough Enough To Wear Pink team recognizes breast cancer survivors and announces fundraising milestones. Enter here!

Sip Purple!

Purple Cowboy and Clayhouse wines, both hailing from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink with a portion of the sale of each bottle. With every purchase of these Turn Paso Pink wines, you’ll be supporting the cause!