The fight against breast cancer hits close to home here at Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.
Terry created Tough Enough to Wear Pink, a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.
This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats at the Wrangler National Finals Rodeo coming up in December.
And the winner is… Karen from El Paso, Texas!
Here’s her story in her own words:
Thank you to everyone who submitted a story in our “Survivor Stories” campaign. Remember to watch the Tough Enough To Wear Pink Facebook Page to read many of the stories submitted.
And thank you for being Tough Enough To Wear Pink!
Tough Enough to Wear Pink is on a mission to turn the Western community PINK this month! They’re claiming April for their own! The goal is to get the word out about breast cancer awareness and research this April, designating it Tough Enough to Wear Pink month.
Like many in our community, our team has been affected by breast cancer. Terry Wheatley, creator of Purple Cowboy wines and founder of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.
For the next 30 days, we’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.
Tough Enough to Wear Pink will be posting those stories to their Facebook page. Please make sure you’re a fan, so you can follow along with us.
A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some!
TETWP will also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.
And we can’t forget to mention that Purple Cowboy Wines, a part of the Wine Sisterhood family of
wines is a proud supporter of Tough Enough to Wear Pink. Follow us on Facebook for even more Western Tough updates.
Let’s take this offline! Support for Tough Enough to Wear Pink can come in many forms. Here are just a few ideas:
Are you Tough Enough to Wear Pink? Share photos of yourself sporting pink gear and you’re entered to win! Capture moments that show Tough Enough to Wear Pink that there is “Power in Pink” and support for breast cancer all over the world.
Watch the video above produced by Cowgirl Magazine, including interviews with Tough Enough co-founders Terry Wheatley and Karl Stressman, PRCA Commissioner, about how the organization began and where it’s headed.
This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls who have made this campaign their own.