Five cowboy-approved taco recipes to celebrate with
Ole! This Sunday is Cinco de Mayo! We've been counting down on our Facebook page with five cowboy-approved taco recipes that will be sure to please this Cinco de Mayo or any other taco night of the year.
For food lovers, Austin is "heaven." We've been looking forward to eating and drinking in Austin for months! From brisket to tacos, Mexican martinis to queso - we plan on exploring as many of Austin's establishments as our waistlines will allow. Check out the list of places we plan on stopping by in this Wine Sisterhood blog post.
In honor of our trip to Texas at the end of the month for Austin Food & Wine, we thought we would share one of our favorite Austin treats – Queso!
Purple Cowboy’s CRAZY Queso Dip
- 4 oz. Mexican chorizo, casing discarded
- ¾ C. finely chopped white onion
- 1 C. seeded and finely chopped ripe tomato
- 2 poblano chiles, roasted, peeled, seeded and finely chopped
- 1 t. dried oregano
- ½ C. dry white wine
- 9 oz. Monterey Jack and/or cheddar cheeses
- 2 T. coarsely chopped fresh cilantro
- Tortilla Chips for serving
1. Preheat the oven to 300 degrees F.
2. Combine the chorizo and onion in a non-stick sauté pan or skillet and cook over medium heat, stirring and breaking up the chorizo into small pieces, until nicely browned, about 7 minutes.
3. Stir in the tomato, chiles and oregano and cook for 2 minutes. Add the wine and cook for 2 minutes longer.
4. Transfer the mixture to an 8-inch shallow casserole or baking dish and stir in the grated cheese.
5. Transfer to the oven and bake until the cheese just melts, about 3 minutes.
6. Sprinkle with the cilantro and serve immediately with tortilla chips.
Purple Cowboy Wines Win at the SF Chronicle Wine Competition
This year, all of the Purple Cowboy Wines won medals at the San Francisco Chronicle Wine Competition - the largest competition of American wines in the world. The competition is tough, with more than 5,500 entries each year.
In all, six Wine Sisterhood wine brands won awards - including four Gold medals and one Double Gold!
We're proud to share that all three Purple Cowboy Wines won:
How hundreds of volunteers and regional rodeos made it possible
NAPA VALLEY, Calif., Dec. 14, 2012 -- /PRNewswire/ -- Wrangler® Tough Enough To Wear Pink™ (TETWP), the grassroots cowboy campaign fighting breast cancer since 2004, celebrated its eighth anniversary this year by surpassing the $14.5 million mark in funds raised since its inception. Hundreds of volunteers and regional rodeos across the U.S. and Canada made this achievement possible. The top 2012 fundraising rodeo events included Cattleman's Day in Gunnison, Colo, Missoula Stampede, Black Hills Stock Show and Rodeo, Minot Y's Men's Rodeo, Red Bluff Round-Up and the bell ringer event, Cowboys for Cancer, Las Cruces, NM.
"We were thrilled to announce we surpassed the $14.5 million mark at the Wrangler National Final Rodeo in Las Vegas on Wrangler Tough Enough To Wear Pink Night," explains Terry Wheatley, who founded the campaign alongside former Wrangler Director of Special Events and current Professional Rodeo Cowboys Association Commissioner, Karl Stressman. "All money raised benefits local breast cancer charities and the Breast Cancer Research Foundation, which funds groundbreaking breast cancer research projects internationally."
Wrangler Tough Enough to Wear Pink was created eight years ago when Wheatley and Stressman issued a challenge to the cowboys: Are You Tough Enough To Wear Pink? During one night of the 10-night Wrangler National Finals Rodeo, the competitors were dared to wear the color pink to bring attention to the need for early detection and a cure for breast cancer, a disease which affects many families in the western community. Cowboys and cowgirls created a sensation when they galloped into the championship arena ablaze in pink. Inspired rodeo fans soon began asking how they could put on Wrangler TETWP events at their own hometown rodeos, and the grassroots fundraising took off one rodeo at a time. Wrangler Tough Enough To Wear Pink Night has become an annual Wrangler National Finals Rodeo tradition, which took place this year Monday, Dec. 10.
Wheatley, a California entrepreneur who owns and operates Canopy Management, a Napa Valley wine company creating, marketing and selling wine under the Wine Sisterhood™ banner, is a rodeo wife, mom and breast cancer survivor. One of Wine Sisterhood's wines, Purple Cowboy, is the official wine of Wrangler TETWP. Purple Cowboy is also the official wine of the Professional Rodeo Cowboys Association.
Purple Cowboy wines include Tenacious Red, a Cabernet/Merlot blend, Trail Boss Cabernet and Night Rider Merlot, all from the cowboy wine country appellation of Paso Robles.
TETWP continues to be spearheaded by Wheatley, while the Wrangler brand remains the program's title sponsor, selling the official pink apparel. Lacey and Katie Wheatley coordinate with rodeos and other non-rodeo organizations to create the pink-themed fundraisers across the country throughout the year.
About Wrangler® Tough Enough To Wear Pink™ (TETWP™): Wrangler®TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $14.5 million for breast cancer charities, most of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit www.toughenoughtowearpink.com.
About Wrangler®: Wrangler® is proud to be the title sponsor of the Wrangler TETWP™campaign. Wrangler Western Wear is available at more than 2,500 western specialty, mid-tier and workwear stores nationwide that provide quality men's and women's apparel and accessories. For more information regarding the Wrangler family of products or to locate the Wrangler retailer nearest you, visit www.wrangler.com or call 1.888.784.8571.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.
About Wine Sisterhood™: Wine Sisterhood is a wine brand creation, sales and marketing company connecting female consumers with the world of wine through social media engagement. Wine Sisterhood's award-winning portfolio of wines include Middle Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Good Daughter, Cowgirl Sisterhood, Slow Dancer and Wine Sisterhood. Each wine has a unique personality and packaging and offer unparalleled quality and value. All wines are available at fine retailers nationally and at www.winesisterhood.com.
We’re gearing up for the Wrangler National Finals Rodeo in Las Vegas!
We’re headed to the rodeo of the year - the Wrangler National Finals Rodeo, December 6-15 in Las Vegas. Boss Lady Terry Wheatley will be announcing the new Tough Enough to Wear Pink fundraising total on Tough Enough to Wear Pink night, December 10. This year marks the eighth anniversary of the campaign that has raised more than $12 million!
The 10 days of the Wrangler NFR are incredible. It’s exciting to watch the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding qualify for top rankings. Visitors are decked out in their best Wranglers, Justin boots and Resistol hats and hotel marquees are lit up with the names of country music headliners.
Of course, we’re happy to wear pink every night at the Wrangler NFR, but be sure to pack your favorite pink shirt for Tough Enough to Wear Pink night, Monday, December 10. Keep an eye out for the Tough Enough to Wear Pink crew who will have the latest pink gear on hand at the Official Tough Enough to Wear Pink booth at the Sands Convention Center (Booth Number 770) and at the Tough Enough trailer at the entrance of the Thomas & Mack Arena and at the Rodeo Committee Convention (Booth Number 417).
Joining us for a piece of this year’s excitement is our Gold Buckle winner Brittany Kelly. She won a pair of Gold Buckle Seats for one night to the 2012 Wrangler National Finals Rodeo, including airfare and lodging. Because Brittany was already planning to be there to watch her husband, Dugan in the team roping, she graciously gave her prize to her mother so she could make the trip from Montana to cheer on Dugan. Such a good daughter!
We hope to see you there too! Please send us a message on our Facebook Page with a picture of you in your favorite pink shirt or pink outfit at the Wrangler NFR so we can share the fun with everyone.
The seasons are changing and that chill in the air has us ready to fire up our ovens to warm things up with some delicious, piping-hot home-cooked meals. Of course, when supper’s over, we’re more than ready for something sweet to top it all off.
Give the recipe below a try. Our pairing recommendation: smooth vanilla ice cream. Mmm, mmm...
1 cup sugar
3 large eggs
1 cup all-purpose flour
1/2 cup Dutch-process cocoa powder
1/2 teaspoon salt
4 tablespoons (1/2 stick) unsalted butter
1/4 cup heavy cream
8 ounces chocolate chips or coarsely chopped chocolate
Preheat oven to 350 degrees. In a large bowl, whisk together sugar and eggs. In another bowl, whisk together flour, cocoa, and salt.
In a medium cast iron skillet, bring butter and cream to a simmer over medium heat. Add chocolate; reduce to medium-low. Cook, stirring constantly, until chocolate has melted, about 1 minute. Remove from heat, and let cool 5 minutes.
Add chocolate mixture to sugar mixture, whisking until blended (reserve skillet). Fold in flour mixture. Pour batter into skillet.
Bake until a toothpick inserted in center comes out clean, about 40 minutes. (for a gooeyer brownie bake for about 35 minutes)
Serve from skillet, warm or at room temperature.
Remember: You have until November 15 to enter Hats Off to Tough Enough to Wear Pink. Share why you support Tough Enough, and you could be entered to win a Purple Cowboy Gist Silversmith Championship Belt Buckle, gift certificates to Wrangler and Justin Boots, a Wine Sisterhood Swag Bag and a TETWP gift basket! Enter Today: http://bit.ly/HatsOff2TETWP
Share why you support breast cancer awareness and you could win
October is Breast Cancer Awareness Month, and this year marks the eighth anniversary of Tough Enough to Wear Pink, a fundraising campaign for breast cancer research and awareness that we proudly support. We’re asking all of our fans to join us in that effort by participating in the Hats Off to Tough Enough to Wear Pink contest.
Just go to the Hats Off to Tough Enough to Wear Pink Facebook Tab, and tell us what Tough Enough to Wear Pink means to you (in 250 words or less). That’s all there is to it. Once you do, you’re entered to win Tough Enough and Wine Sisterhood goodies. And we’ll be giving prizes away weekly so you have several chances to win!
At the end of the contest, there will be on lucky Grand Prize Winner who will win all of those goodies PLUS a Purple Cowboy Gist Silversmith Championship Belt Buckle [$250 value], a $100 Wrangler Gift Certificate AND a $100 Justin Boots Gift Certificate.
Remember: We’ll be drawing weekly winners so the sooner you enter, the more chances you have of winning. Contest ends November 15.
Countdown to Eighth Tough Enough to Wear Pink Anniversary
Watching my grandson play football this weekend, I can’t help but be proud to watch the young boys play in their pink socks and pink gloves in support of breast cancer awareness….can’t miss that October is breast cancer awareness month!
Also proud of the cowboys, cowgirls and most importantly, the rodeo committees, western events and sponsors that have made this western breast cancer campaign so successful. To date, the Tough Enough to Wear Pink campaign has helped raise over $12 million dollars in funds most of which stayed local to help a host of breast cancer treatment facilities and women’s breast cancer support centers.
December, 2012 will mark the eighth anniversary of the Tough Enough to Wear Pink campaign, the grassroots movement that has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. Who would have thought when we launched the campaign on that December night in 2004 at the Wrangler National Finals Rodeo that it would have come this far and make this kind of difference!
And the campaign keeps getting Bigger and Better! The enthusiasm and support for the Tough Enough to Wear Pink continues to grow. By the end of 2011, over 300 large and small western and extreme sports events across America and Canada had supported Tough Enough to Wear Pink and the number of events in 2012 will exceed that number.
I was privileged this year to witness some of the Tough Enough to Wear Pink 2012 arena celebrations. Pendleton Round-Up was memorable with their ribbon of survivors and Salinas turned their arena pink on their opening performance. We are very proud of the top fundraising events year after year …...Missoula Stampede, Black Hills Stock Show & Rodeo, Minot Y’s Men’s Rodeo/Badland’s Circuit Finals, Cattlemen’s Days of Gunnison, Fremont County Fair & Wind River Round-Up, Red Bluff Round-Up, The TETWP Horse Show and the bell ringer event of Cowboy’s for Cancer Research in Las Cruces, New Mexico.
We are looking forwarding to Tough Enough to Wear Pink night at the Wrangler National Finals Rodeo on Monday night, December 10th and announcing the TETWP campaign new fundraising total. It still brings a tear to my eye when I watch the arena fill with cowboys and cowgirls decked out in pink supported by their pink-clad fans.
We must give a special thanks to our title sponsor – Wrangler, who was instrumental in the launch of the campaign and continues to provide support to spread the word throughout the rodeo and western world.
Wrangler Western Wear is available at more than 2,500 western specialty, mid-tier and workwear stores nationwide that provide quality men’s and women’s apparel and accessories. For more information regarding the Wrangler family of products or to locate the Wrangler retailer nearest you, visit www.wrangler.com or call 1.888.784.8571.
Since 2008 Purple Cowboy has been a proud supporter of Tough Enough to Wear Pink – the western community’s breast cancer awareness campaign. Tough Enough to Wear Pink has been raising funds and awareness nationwide and in Canada since 2004, and with the help of people like you has raised over $12 million.
Support Tough Enough to Wear Pink this fall by attending some of these exciting events:
Chili and sides that are worth their weight in beans
A good pot of chili can be like a work of art. It takes time, a little bit of skill and a whole lotta love to make it turn out just right. Ever since the 6th Annual Bocce Chili Cookoff a few weeks ago, we couldn’t resist the urge to pull out a few of our favorite recipes and whip up some of our own.
The Wine Sisterhood recently featured this Texas-style (bean-free) chili recipe that we thought our Purple Cowboy fans would also enjoy:
Steak Chili Recipe
3 lbs. strip steak
6 each, dried red chilies: Guajillo, Negro, Mulato, Pasilla, Cascabel, New Mexico, Ancho
3 corn tortillas
2 white onions, sliced ½ inch thick
5 cloves garlic
2 medium cans whole tomatoes
3 whole sticks canela (cinnamon)
2 T whole cumin
2 T dried Mexican oregano
2 oz bittersweet chocolate
Cayenne and salt to taste
To prepare the strip steak: Slice into ¼ inch slices. Season with salt and pepper. Preheat camal (flat cast iron skillet) or cast iron skillet until it is extremely hot. Sear steak slices about 45 seconds on each side. Let cool completely and chop into rough dice (not too fine). Set aside.
Wipe down camal or skillet and preheat until extremely hot. Remove stems and seeds from chilies. Toast on hot camal until charred and fragrant. Place into stainless steel bowl; barely cover with boiling water. Let soak while preparing other ingredients.
To prepare tortillas, white onions, garlic: preheat camal or skillet until extremely hot. Toast tortillas on camal until they are lightly charred and crisp. Set aside. Toast onions on pan until charred and soft. Toast garlic cloves lightly to bring out the aromatics but do not char; this will make the garlic bitter. Tear tortillas into rough pieces. Chop onions and garlic into rough dice.
To prepare cinnamon, cumin and oregano: toast on preheat camal; watch to make sure they don’t burn. Combine with broken cinnamon sticks in spice or clean coffee grinder and grind to powder.
Preheat dutch oven—cast iron is preferred. Into blender, place chilies and soaking liquid, tortillas, onions, garlic, spices and tomatoes. Blend until smooth. Pour into super-hot dutch oven and let simmer for awhile to thicken and marry the flavors. Add steak and return to simmer briefly (steak is already cooked and you don’t want to overcook it). Check for salt and correct if needed. Add cayenne if you desire more heat.
Right before serving, add chocolate. Serve with Cotija cheese (hard Mexican cheese similar to Parmesan)—chop in food processor using steel blade for a finer texture.
1 Tbsp vegetable oil (if not using the bacon fat, use 2 Tbsp vegetable oil)
1 medium yellow onion, chopped
5 minced garlic cloves
1 smoked ham hock or ham shank
2 cups water
2 cups black coffee
1 1/2 cups tomato-based barbecue sauce
1/4 cup chopped pickled jalapeños (optional)
Grated Cheddar or Monterey Jack cheese for garnish (optional)
1/4 cup chopped red onion for garnish (optional)
Salt to taste
Put the beans into a large pot and add enough water to cover by an inch. Bring to a boil. Simmer for 15 minutes while you prepare the onions, then drain.
Heat the bacon fat and the vegetable oil in a Dutch oven or other heavy-bottomed lidded pot over medium-high heat. Add the onion and sauté for 3 minutes, stirring often, until translucent and just beginning to brown. Add the garlic and sauté another 1-2 minutes.
Add the drained beans into the pot with the onions. Add the ham hock, the water, a little salt, and the coffee. Stir and bring to a simmer. Cook this way for 40-50 minutes or longer. (Some beans may take longer to cook, especially if they are older.) The beans should be edible, but still just a little firm (not mushy soft).
Add the barbecue sauce and stir to combine. Cover and simmer on low heat until the meat from the ham hock begins to separate from the bone, up to 2 hours. Check on everything from time to time. If the beans begin to break down, pull the ham hock and strip the meat from the bone. The acid from the barbecue sauce should help the beans hold their shape. Add salt to taste. Add pickled jalapeños or some Tabasco to taste for some heat.
Serve with a little grated cheese and chopped red onion on top.
How Tenacious Red, Trail Boss and Night Rider got their names
The legend of the Purple Cowboy is rooted in the early days of California cattle and wine country. A band of winemaker cowboys created a wine so dark and rich it turned their teeth purple. They became known by one name, the Band of the Purple Cowboys.
An appetizer that’ll be a winner at your next barbecue
Bet you’ve never seen a cheesecake quite like this.
Sure, sweet cheesecakes are always nice, but this one takes the cake in a whole new way. This southwestern-inspired appetizer starts with a layer of nachos and is topped with a mixture of cream cheese, shredded cheese and fire-roasted chilis, then baked. Once it comes out of the oven, add a heaping of pico-de-gallo and you’ve got yourself a new, crowd-pleasing appetizer.
Bring it to your next barbeque or tailgate, serve with corn chips and enjoy with your favorite bottle of Purple Cowboy.
1 C. tortilla chips, crushed
3 T. butter, melted
2 8-ounce packages cream cheese (softened)
1 4-oz can fire roasted diced green chiles
1 fresh jalapeno, cored, seeded and diced
4 ounces Colby cheese, shredded
4 ounces Monterey Jack cheese, shredded
1/4 C. sour cream
chopped green onions
sliced black olives
Preheat oven to 325 degrees. In medium bowl, combine crushed tortilla chips and butter. Press into bottom of a 9-inch spring form pan. Bake 15 minutes, remove from oven, leaving oven on.
In large bowl, blend cream cheese and eggs. Add green chiles, jalapeno, Colby and Monterey Jack. Pour over crust and bake 30 minutes. Do not overcook. Remove from oven and cool in pan 5 minutes. Run knife around inside edge and remove sides from pan. Spread sour cream over top and decorate with tomatoes, green onions, olives and avocado. Serve with tortilla chips.
A summer full of rodeos, stampedes, barrel races and more!
July is in full swing, and along with the heat come some of our favorite events and festivals! Tough Enough to Wear Pink, our nonprofit partner, is fundraising at a slew of rodeos and races this summer - so mark your calendar if they’ll be in your area. Below are some we thought you would enjoy hearing more about:
Also celebrating a 100-year anniversary, the California Rodeo Salinas runs from Thursday, July 19 through Sunday, July 22nd. Known as “Big Week,” this event was once called the Wild West Show and is richly steeped in history. A whopping 50,000 are expected at this year’s event to watch the country’s top professional rodeo athletes compete!
Barrel racing and barrel horse fans come on out and support Tough Enough To Wear Pink at the Dupont Barrel Race for Charity in Aurora, Oregon on July 21. All proceeds from this event will benefit breast cancer research.
The great American West lives on in Ogden Pioneer Stadium atOgden Pioneer Daysduring the week of July 24th! Grab your friends and family and set out for Ogden, Utah, for a week of concerts, fireworks, rodeo events, and more - including a rodeo that is the two-time winner of the “Best Rodeo in the Wilderness Circuit.” The night of July 23rd is dedicated to Tough Enough to Wear Pink, so don’t forget to don your pink!
On July 28th catch Tough Enough at the Sheridan County Fair & PRCA Rodeo in Plentywood, Montana. This event features a rodeo and wild horse race, concerts, a demolition derby, games, food and more. It’s a great way to enjoy some the hottest days of the year, and help a great cause.
Can’t make it out to an event? You can still help out! For every purchase of Purple Cowboy Wines a contribution is made to support the Tough Enough to Wear Pink breast cancer campaign. And remember to enter for a chance to win two tickets to the Wrangler National Finals in Las Vegas, read all the details here.
While away the hours this summer with a few of these ideas
This week marks the “official” start of summer although it may have already felt like summer started ages ago across most of the West. It’s time to take advantage of these longer days.
So what’s a good way to while away the extra hours this summer? We’ve got a few ideas:
Fire up the grill or fire pit. Mix together that favorite marinade or barbecue recipe and get to work on a summer meal for family and friends cooked just right. If you want to switch it up, try this Asian-inspired marinade recently featured on the Wine Sisterhood blog. Pair your favorite grilled dish with a bottle of Trail Boss Cabernet. The smoky BBQ flavor of grilled meats brings out the ripe plum, cherry and cassis of this dark red.
Go fishing. When it’s too warm to be cooped up indoors and even hotter outside, grab your fishing pole and a friend and hit the closest fishing spot. When you bring home that fresh catch - or cook it over an open fire by the water - pair it with a bottle of Purple Cowboy Tenacious Red. Who says you can’t drink red with fish?
When and where Purple Cowboy is pouring in the Lone Star State
We’ve got a lot going on in Texas in the next few months, and we wanted to let you know where we’ll be pouring Purple Cowboy wines.
Did you get a chance to check out Purple Cowboy and Cowgirl Sisterhood at the Austin Food & Wine Festival? Not to worry if you missed it, we’ve got photos of all the good eats and drinks while we were in the Lone Star state.
Next month, we’ll be at Bottlenotes’ Around the World in 80 Sips Houston event on Friday, June 8. Join us at Minute Maid Park to taste wines from around the world and many from right here at home. In addition to Purple Cowboy Tenacious Red, we’ll introduce you to a number of our other wines including Middle Sister Rebel Red, Middle Sister Sweet & Sassy Moscato, Middle Sister Drama Queen Pinot Grigio, promisQous Red and Monogamy Cabernet.
You’ll also have a chance to sip our wines at the upcoming Aspen Food & Wine Classic on June 15-17. This event is celebrating its 30th anniversary with an unforgettable line-up of events, celebrity chefs and premiere winemakers.
Tough Enough To Wear Pink, our nonprofit partner, also has a long list of rodeo and stampede events lined up through this summer and the rest of the year. Remember: every time you purchase a bottle of Purple Cowboy Tenacious Red, a contribution is made to support the Tough Enough to Wear Pink campaign helping to fund breast cancer research.
Be sure to sign up for the Wine Sisterhood newsletter so you’re in the know with all the events we have lined up and if there are any changes.
So what do you think of that roundup? And where will we be seeing you?
We’ve got our hands on two Gold Buckle tickets for one night at the 2012 Wrangler National Rodeo, Dec. 6-15 in Las Vegas, and we’re giving them away to one lucky fan (and their lucky friend) who signs up for our Wine Sisterhood email newsletter!
The Gold Buckle Challenge winner will not only receive the best seats in the house, but also airfare and lodging courtesy of the Challenge sponsors: Purple Cowboy Wines, Tough Enough to Wear Pink, and ProRodeoLive.com,
To enter the challenge, here’s what you have to do:
1. Sign up for the Wine Sisterhood email newsletter with this sign up form between now and Sunday, November 1, 2012.
2. The winner will be drawn on Monday, November 2, 2012. (If you’re on the email list, you’ll be the first to know who wins).
Tonight's a very big night for cowboys and girls: it's opening night of the Wrangler National Finals Rodeo in Las Vegas. Our very own Purple Cowboy wines will be poured at a variety of events as the rodeo world’s biggest competition. The action plays out over the next two weeks (Dec. 1-10), culminating in the crowning of the world’s top professional cowboys and cowgirls.
We're proud that Purple Cowboy is the official wine of the Professional Rodeo Cowboys Association and major sponsor of Tough Enough To Wear Pink, the western community’s grassroots breast cancer organization. But maybe you’re wondering how that all came about and how Purple Cowboy wines came to be. Cowboys? Wine? Gotta be a story behind that. And there is.
We recently filmed a video at beautiful Cocavin Vineyards in the hills of Paso Robles which will be aired on the Jumbotron of the Thomas & Mack Center at the University of Las Vegas, site of the rodeo competition. The video, which you can see here, tells the tale of a band of cowboys who once worked the vineyards and rodeo’d on the weekends. They drank so much red wine that it turned their teeth purple.
Well, that’s how the legend goes. But here’s the rest of the story. Wine Sisterhood founder Terry Wheatley, our own “Boss Lady”, lives a double-life. During the week, she’s a wine entrepreneur and one of the most respected female wine executives in the business. But on the weekends, she’s more likely to be found on her ranch in Central California with her rodeo champion husband, rodeo champion son, daughter (who is also Executive Director of Tough Enough to Wear Pink) and their spouses, children, dogs, horses...
Our Boss Lady grew up on a ranch in Red Bluff, California and the western and rodeo community have always been a part of her life. When she started out in the wine business many years ago, she actually worked with a group of guys who, yes, worked at the winery, rodeo’d on weekends and were called the Purple Cowboys. She swore to them that someday she would own her own wine company and make a wine and named after them. Those wine-loving cowboys probably thought that she was just a young whippersnapper but many years later, the dream came true.
Today, Purple Cowboy wines are served at rodeo events and fundraisers around the country, throughout the year. During the WNFR, one of the highest-profile events will be the George Strait Tough Enough To Wear Pink Golf Tournament at the fabulous Cascata resort. Country music legend George Strait is a generous supporter of Tough Enough to Wear Pink and this annual tournament is always a sell-out.
TETWP first came to life at the Wrangler National Finals Rodeo in 2004. Terry, herself a breast cancer survivor, along with Karl Stressman (then Special Events Director at Wrangler, now Rodeo Commissioner) came up with the idea of challenging the cowboys to wear pink one night at the competition to raise awareness about the disease. The spectacle of rough, tough cowboys sporting pink Wrangler shirts during competition caught the imagination of the rodeo community, and a grassroots movement was born.
Today, TETWP helps rodeo committees organize pink-themed events at their local rodeos to raise money for women and their families dealing with breast cancer. Most of the funds raised stay right in the community keeping support local and directly helping friends and neighbors in need, while a portion goes to the Breast Cancer Research Foundation in New York which funds international breast cancer research projects. TETWP is hoping to break the $11 million dollar mark this year. The final tally will be announced at Tough Enough To Wear Pink night at the rodeo on Monday, December 5.
October is Breast Cancer Awareness Month and pink ribbons are everywhere. Our favorite breast cancer charity, the Wrangler Tough Enough To Wear Pink campaign, has launched a new way to wear your pink ribbon of support--on your social media profile pic! It's called a "twibbon". Get yours here and share with your family and friends on FB and Twitter.
In 2004, Wrangler Western Wear helped launch the Tough Enough to Wear Pink campaign to raise awareness and funds for breast cancer research and to support western community families coping with the disease. Since its inception, TETWP has raised more than $9.75 million across the U.S. and Canada through rodeo fundraising events, proceeds from Wrangler TETWP merchandise and support from Purple Cowboy wines, the official wine sponsor of Tough Enough To Wear Pink and the Professional Rodeo Cowboys Association. Wrangler started the twibbon campaign to spread the word about TETWP in social media.
It's easy and fun. Just click on the link which will take you to the twibbon page and follow the easy instructions for adding a pink ribbon to your profile page. And hey, pass it along!
As many of you know, the breast cancer cause is close to all of us at Purple Cowboy. Boss Lady Terry is a breast cancer survivor, as is her mother. Terry's grandmother passed away from the disease. Terry's daughter Katie, is closely monitored due to her family history and tells her personal story on the TETWP website (Katie is Executive Director of the organization).
Terry was co-founder with Wrangler of TETWP. She came up with the idea of having the cowboys and cowgirls (including son Wade Wheatley who was competing in Team Roping in 2004) wear p;ink one night to raise awareness about the disease in the western community. Today, you'll see collegiate and professional sports teams, including the NFL, sporting pink in October in support of the cause.
Cowboys in New York? Yep, Purple Cowboy will be one of the wines featured at the Wine Enthusiast Event on Thursday, May 5th at Avery Fisher Hall at the Lincoln Center in New York City. Want to attend? Check out tickets at www.toastofthetown.com. Boss Lady had to stay back at the ranch but you can learn more about the cowboys from the Wine Sisterhood ladies behind the table - Mary Ann and Natalie. They are fresh from pouring Purple Cowboy at the Pebble Beach Food & Wine Event ....an event I won't be missing next year!
The cowboys are coming to Las Vegas and Purple Cowboy wines are making sure there will be plenty of wine. The 52nd Wrangler National Final Rodeo, the ten- day competition to crown the world’s rodeo champions, begins Thursday, December 2, 2010 at the Thomas & Mack Arena on the UNLV campus, Las Vegas, Nevada.
Purple Cowboy, the official wine of the Professional Rodeo Cowboy Association, will be popping corks and pouring wine at watering holes around town and all the best rodeo events.
Purple Cowboy’s newest wine, Trail Boss Cabernet Sauvignon, made its debut on Monday at the 3rd Annual Wrangler Gold Buckle Gala at the South Point Hotel & Casino. This wine will be officially released in January 2011 but the legends of rodeo, including this year’s honoree, Larry Mahan, got a special sneak preview at this prestigious event benefiting the Pro Rodeo Hall of Fame.
On Friday, December 3, Wrangler and the PRCA will host the George Strait Invitational Golf Tournament at the Cascata Resort. Purple Cowboy wines will be poured at this sold-out event.
Wednesday, December 8 is the 6th AnnualTough Enough To Wear Pink Night at the WNFR. Purple Cowboy, official wine of TETWP, supports the western community’s fight against breast cancer and wants to remind attendees this evening to wear pink to show their support. TETWP and rodeo committees across the U.S. and Canada have raised over 9 million dollars which goes to breast cancer research and supporting women and families facing breast cancer.
Purple Cowboy wines are proud to be poured at the 23rd Annual Pro Rodeo League of Women Lunch and Fashion Show, 11am to 2pm, in the South Point Grand Ballroom. Proceeds benefit The Justin Cowboy Crisis Fund. Tickets may be purchased at The South Point Box Office (702) 797-8055 or www.southpointcasino.com
Purple Cowboy is also pleased to announce the winners of the Gold Buckle Challenge sponsored by Purple Cowboy wines, Tough Enough To Wear Pink and Pro Rodeo Live. Kim and Mike Grashuis of Reno, Nevada entered the contest at www.purplecowboy.com and were selected in a random drawing. They are devoted rodeo fans who have attended the WNFR every year, but did not expect to be able to attend this one. Purple Cowboy is thrilled to send them. The Gold Buckle Challenge sponsors have extended the winning through the end of the year. To become eligible, visit www.purplecowboy.com and find out how you could win a weekly prize from the sponsors.
Not able to attend the WNFR in person? Grab a glass of Purple Cowboy and go to ProRodeoLive.com, the radio and internet home of professional rodeo for live broadcasts of all the WNFR championship action December 2 – December 11, 2010.