	The Sheriff In Town Storytelling through art and words is how we communicate the things we have in common. It is how ideas come alive. Meet Terry Wheatley Terry Wheatley comes from a background rooted in the western life and a close-knit ranching family. Her husband and son are both professional rodeo cowboys. She launched a little idea called Tough Enough To Wear Pink? six years ago this year. Before founding her own wine company, Terry spent 14 years with Trinchero Family Estates (Sutter Home Winery) holding senior sales and marketing positions including Senior Vice President of Sales and Senior Vice President of Marketing where she was instrumental in the expansion of the infamous Build-A-Better Burger promotion as well as the creator of the “Sutter Home for Hope” breast cancer awareness campaign. During her tenure, she was actively involved with expanding business in national retail and national on-premise accounts. Terry left Trinchero to create her own wine company where she could work with friends in the wine industry to create delicious, affordable wines with stories that come from life experiences. Terry began her career at E&J Gallo where she spent over 17 years – ultimately being promoted to Director of On-Premise Marketing before leaving. Terry & Purple Cowboy Wines Terry Wheatley comes from a background in the western life and a close-knot ranching family. Both her husband and son are professional rodeo cowboys. Tough Enough to Wear Pink She also launched a little thing called Tough Enough to Wear Pink

The Sheriff In Town

Storytelling through art and words is how we communicate the things we have in common.
It is how ideas come alive.

Meet Terry Wheatley

Terry Wheatley comes from a background rooted in the western life and a close-knit ranching family. Her husband and son are both professional rodeo cowboys. She launched a little idea called Tough Enough To Wear Pink? six years ago this year.

Before founding her own wine company, Terry spent 14 years with Trinchero Family Estates (Sutter Home Winery) holding senior sales and marketing positions including Senior Vice President of Sales and Senior Vice President of Marketing where she was instrumental in the expansion of the infamous Build-A-Better Burger promotion as well as the creator of the “Sutter Home for Hope” breast cancer awareness campaign. During her tenure, she was actively involved with expanding business in national retail and national on-premise accounts.

Terry left Trinchero to create her own wine company where she could work with friends in the wine industry to create delicious, affordable wines with stories that come from life experiences. Terry began her career at E&J Gallo where she spent over 17 years – ultimately being promoted to Director of On-Premise Marketing before leaving.

Terry & Purple Cowboy Wines

Terry Wheatley comes from a background in the western life and a close-knot ranching family. Both her husband and son are professional rodeo cowboys.

Tough Enough to Wear Pink

She also launched a little thing called Tough Enough to Wear Pink